
Campaign Manager
4 days ago
RESPONSIBILITIES:
Campaign Operations & Execution
- Manage the end-to-end execution of CRM campaigns (email, SMS, in-app push notifications, web & app assets, ad assets, and personalization flows), ensuring timely and accurate delivery.
- Maintain daily campaign schedules, monitor deployments, and troubleshoot execution issues as they arise.
- Collaborate with creative, data, and product teams to ensure campaign assets, targeting, and messaging align with business objectives and brand guidelines.
- Continuously manage (acquire, discontinue & maintain) 3rd party reward & CRM partners.
- Assist in CRM program planning and design as needed. Segmentation & Personalization
- Build and refine audience segments based on customer behavior, lifecycle stage, and other relevant CRM data.
- Develop and implement personalization strategies to deliver relevant, timely, and value-driven communications. Performance Monitoring & Reporting
- Track and report on campaign KPIs, relating to campaign & material performances, CRM retention rates, conversion rates, sign-up rates, attrition rates, and other related business KPIs.
- Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.
- Ensure data integrity and compliance with privacy regulations (e.g., GDPR). Cross-Functional Collaboration.
- Partner with SVEN's strategy, ad, data & technical teams, and Client's marketing, technical and dealer networks to align CRM efforts with business goals.
- Work closely with SVEN & Client's Technical teams to maintain CRM platform functionality and resolve technical issues necessary for the execution of the campaign.
- Support all stakeholders with campaign insights and recommendations for continuous program improvement. Continuous Optimization
- Recommend short-term and long-term CRM program improvement strategies covering, but not limited to, customer retention, upselling, and cross-selling opportunities.
- Test and optimize campaigns through A/B and multivariate testing.Stay updated with industry best practices, and automotive-specific customer engagement trends.
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