Campaign Operator
2 weeks ago
A. Campaign Operations
- Generate target sets per campaign and or programs using Oracle Responsys selection features and functionality based on parameters and rules provided by business.
- Coordinate with SPOC of campaign/program to provide generated target counts and get approval.
- Setup and load campaign content as HTML, images for email and text for SMS.
- Run test broadcast for SPOC and/or stakeholders of campaign/program for content approval.
- Setup campaign schedule and/or program workflow and seed lists in preparation for campaign launch.
- Launch and monitor campaign/program broadcast.
B. Internal Communication and Collaborations
- Coordinates with Marketing for campaign creation, strategies and content.
- Coordinates with Customer Data Quality Analytics for the Integrated Customer Profile.
C. Other Duties
- Participates actively in meetings, training programs, and other professional development work
- Performs other related duties as assigned.
QUALIFICATIONS
- Candidate must possess at least a Bachelor's/College Degree , Computer Science/Information Technology, Economics, Mathematics or equivalent.
- At least 2 year(s) years of work experience with in-depth knowledge of digital marketing, business intelligence tools, Oracle Eloqua or Responsys, CRM and Campaign Management solutions
- Knowledge in Business Acumen, Project Management, Analytics, and SQL reporting
- Full-Time position(s) available.
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