Campaign Marketing Manager

1 week ago

Makati City, National Capital Region, Philippines PURPLEBUG INC. Full time
Qualifications:

Education and Experience:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 5 years of experience in campaign management, marketing strategy, or a similar role.

Skills:

  • Ability to develop innovative, data-driven marketing strategies that align with client objectives.
  • Expertise in managing complex, multi-channel campaigns with a focus on execution, timelines, and budgets.
  • Advanced knowledge of platforms like Meta, Google, TikTok, and LinkedIn, and their respective advertising tools.
  • Ability to interpret data, derive actionable insights, and optimize campaign performance using analytics tools.
  • Exceptional verbal and written communication abilities for client engagement, presentations, and team collaboration.
Job Descriptions:

Campaign Development and Strategy

  • Develop integrated marketing strategies and campaigns tailored to client needs and objectives.
  • Conduct market research and competitor analysis to inform campaign planning.
  • Create campaign briefs and oversee creative concept development.

Execution and Management

  • Plan, execute, and monitor multi-channel campaigns, including digital ads, social media, email, events, and influencer collaborations.
  • Coordinate with creative, content, and media teams to ensure campaign elements align with objectives.
  • Manage campaign timelines, budgets, and resources effectively.

Client and Stakeholder Engagement

  • Serve as the main point of contact for clients, ensuring clear communication and alignment on campaign goals.
  • Present campaign proposals, reports, and insights to internal and external stakeholders.

Performance Analysis and Reporting

  • Use analytics tools to track campaign performance across channels.
  • Provide actionable insights and recommendations to optimize campaign effectiveness.
  • Prepare comprehensive reports on ROI, KPIs, and other success metrics.

Team Leadership and Collaboration

  • Mentor and guide junior team members, fostering professional growth.
  • Collaborate with cross-functional teams, including sales, creative, tech, and customer support, to deliver cohesive campaigns.

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