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5 days ago
Job Title: Campaign Specialist – Meta Ads
Schedule: Monday to Friday | 7:00 AM to 4:00 PM
Setup: Onsite
Location: 2nd Floor ABDC Building Scout Rallos Street Quezon City
- Set up, manage, and optimize Meta (Facebook/Instagram) ad campaigns across various objectives (traffic, leads, conversions, awareness, etc.).
- Implement and manage Meta Pixel, custom conversions, event tracking, and retargeting audiences to ensure accurate performance attribution.
- Conduct A/B testing on creatives, copy, targeting, and placements to improve campaign outcomes.
- Monitor daily performance metrics and adjust campaigns to meet KPIs (CTR, ROAS, CPA, etc.).
- Collaborate with creative and content teams to develop high-performing ad assets.
- Stay up-to-date with Meta platform updates, algorithm changes, and industry best practices.
- Manage campaign budgets and ensure effective spend allocation.
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- 2+ years of experience in Meta (Facebook/Instagram) campaign management.
- Deep understanding of Meta Ads Manager, Business Manager, and audience targeting strategies.
- Hands-on experience with pixel setup, event tracking, and retargeting implementation.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Events Manager, and spreadsheet software.
- Excellent attention to detail, organizational skills, and time management.
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