Marketing Executive
2 days ago
We're looking for a Digital Marketing Executive based in the Philippines to support our regional marketing campaigns across Southeast Asia and Australia. The ideal candidate is creative, data-driven, and comfortable executing digital campaigns across Meta, Google, TikTok, Pinterest, and other platforms. You'll work closely with our Singapore-based marketing team to drive brand awareness, lead generation, and engagement for our eco-tourism and property-related campaigns.
Job Responsibilities:
Campaign Execution
- Plan, execute, and optimize paid campaigns on Meta Ads Manager, Google Ads, TikTok Ads, and Pinterest Ads or other platforms
- Assist in setting up, tracking, and analyzing conversion funnels and UTM performance
Content & Creative Coordination
- Work with designers and copywriters to produce ad creatives, EDMs, and social media content aligned with campaign goals
- Create and manage blog articles to post to our website.
Analytics & Reporting
- Monitor key performance indicators (CPL, CTR, CPM, impressions, etc.) and prepare weekly and monthly performance reports
- Use Google Analytics (GA4), Google Tag Manager (GTM), and Meta Events Manager to ensure accurate tracking and reporting
Marketing Automation Support
- Assist in managing email automation workflows via Mailchimp or similar platforms
- Coordinate lead capture and nurturing through Zapier integrations and CRM tagging
SEO & Website Optimization
- Support keyword research, content uploads, and basic on-page SEO improvements
- Collaborate with the web team to ensure landing pages are optimized for conversions
Cross-Regional Collaboration
- Coordinate with cross functioning teams across to align campaign messaging and timelines
Job Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 1–3 years of experience in digital marketing (agency or in-house)
- Strong understanding of Meta Ads Manager, Google Ads, and analytics tools (GA4, GTM)
- Basic knowledge of email marketing platforms (Mailchimp, Klaviyo, or similar)
- Strong analytical skills and attention to detail
- Proficient in written and spoken English
- A self-starter who can manage multiple projects and deadlines
- Experience in Zapier or other marketing automation tools
- Knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console)
- Experience in Canva, Figma, or basic design editing
- Familiarity with eco-tourism, hospitality, or property marketing is a plus
Job Types: Full-time, Permanent
Pay: Php30, Php40,000.00 per month
Work Location: Remote
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