Manager, Campaign

foodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description
Campaign Planning & Execution:

• Strategy Development: Lead the creation and execution of integrated marketing campaigns to support business objectives, such as increasing online sales, launching new products, or driving customer loyalty.
• Campaign Calendar: Develop and manage a campaign calendar to ensure timely and effective execution of seasonal and promotional marketing activities.
• Cross-Channel Marketing: Plan and execute campaigns across multiple channels, including email marketing, paid search, display ads, social media, influencer partnerships, content marketing, and in-app promotions.
• Promotions & Offers: Design and implement promotional strategies (discounts, bundles, flash sales, etc.) to incentivize purchases and increase customer acquisition and retention.

Data-Driven Campaign Optimization:

• Analytics & Reporting: Analyze campaign performance using tools like Google Analytics, social media insights, and eCommerce platform data. Provide regular performance reports to senior leadership, highlighting key metrics (ROI, customer acquisition, conversion rates, etc.).
• A/B Testing: Continuously optimize campaigns through A/B testing, learning from user behavior to refine targeting, messaging, and design for higher engagement and conversion.
• Customer Insights: Leverage customer data and market research to segment target audiences, refine messaging, and tailor campaigns based on customer preferences and behaviors.

Cross-Functional Collaboration:

• Category and Commercial Team: Work closely with the Category and Commercial Team to ensure that the right products are promoted, and that campaigns align with product availability, pricing, and inventory management.
• Marketing Team: Partner with the Marketing team to develop high-quality, on-brand campaign assets, including ads, email templates, banners, and social media content.

Brand Building & Customer Engagement:

• Brand Consistency: Ensure that all campaigns align with the company's brand voice, messaging, and values. Maintain a cohesive brand experience across all touchpoints.
• Customer Retention: Develop and execute customer retention campaigns (loyalty programs, re-engagement strategies, etc.) to increase lifetime customer value and foster long-term relationships.
• Community Building: Use social media and email channels to engage with customers, create brand advocates, and foster a sense of community around the brand.

Budget Management:

• Campaign Budgets: Manage campaign budgets effectively, ensuring that resources are allocated appropriately to maximize ROI and campaign success.
• Cost Efficiency: Track spend across all marketing channels and optimize for cost-effectiveness, ensuring marketing efforts are driving measurable results within budget constraints.

Market Research & Competitive Analysis:

• Market Trends: Stay up-to-date with industry trends, consumer behavior, and competitive activity in the grocery Quick Commerce space.
• Competitive Benchmarking: Analyze competitor campaigns and identify opportunities for differentiation and improvement in campaign strategies.

Qualifications

• At least 3-4 years of experience in marketing, with a focus on campaign management, digital marketing, and eCommerce.
• Proven experience in the grocery, FMCG (Fast-Moving Consumer Goods), CPG (Consumer Packaged Goods), or eCommerce industries is highly preferred.
• Strong understanding of eCommerce platforms and online consumer behavior, particularly in the grocery and retail sector.
• Experience in developing integrated marketing strategies across digital and traditional marketing channels.
• Expertise in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Google Analytics, Shopify, etc.).
• Excellent project management skills with the ability to lead campaigns from concept to execution.
• Strong analytical skills with a data-driven approach to decision-making and performance optimization.
• Creative and innovative mindset with the ability to develop engaging content that resonates with the target audience.
• Exceptional communication and collaboration skills to work cross-functionally with various teams.