PPC Campaign Manager
6 days ago
Key Responsibilities:
- Strategic Planning:
Developing and implementing PPC strategies aligned with business goals and target audience.
- Campaign Setup & Management:
Creating, launching, and managing PPC campaigns across various platforms like Google Ads, Bing Ads, Meta Ads, and social media networks.
- Keyword Research:
Identifying relevant and high-performing keywords to target specific user searches.
- Ad Creation:
Writing compelling ad copy and designing visually appealing ads to attract clicks.
- Bid Management:
Setting and adjusting bids to ensure ads are displayed at optimal times and locations for the best possible ROI.
- Performance Tracking & Analysis:
Monitoring key performance indicators (KPIs) like click-through rates (CTR), cost-per-click (CPC), and conversion rates to assess campaign effectiveness.
- Optimization:
Continuously refining campaigns based on data analysis to improve performance, reduce costs, and maximize conversions.
- Budget Management:
Allocating and managing advertising budgets to ensure optimal spend and ROI.
- Reporting:
Generating regular reports on campaign performance, including key metrics and insights for stakeholders.
Qualifications:
- Graduate of any 4-yr degree course
- At least 2 years of experience in PPC and/or Digital Marketing
- Strong understanding of PPC platforms: Including Google Ads, Bing Ads, and social media advertising platforms.
- Proficiency in keyword research tools and techniques
- Excellent analytical and data interpretation skills
- Experience in developing and implementing PPC strategies
Proficiency in using analytics platforms
Strong leadership potential demonstrated from previous work experience or recent projects
- Excellent communication skills with the ability to work with diverse teams
- Strong business acumen with a positive attitude, self-motivated and willing to learn in a fast-paced work environment
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