PPC Campaign Manager

3 days ago

Taguig, National Capital Region, Philippines Private Advertiser Full time ₱1,200,000 - ₱2,400,000 per year

Key Responsibilities:

  • Strategic Planning:

Developing and implementing PPC strategies aligned with business goals and target audience.

  • Campaign Setup & Management:

Creating, launching, and managing PPC campaigns across various platforms like Google Ads, Bing Ads, Meta Ads, and social media networks.

  • Keyword Research:

Identifying relevant and high-performing keywords to target specific user searches.

  • Ad Creation:

Writing compelling ad copy and designing visually appealing ads to attract clicks.

  • Bid Management:

Setting and adjusting bids to ensure ads are displayed at optimal times and locations for the best possible ROI.

  • Performance Tracking & Analysis:

Monitoring key performance indicators (KPIs) like click-through rates (CTR), cost-per-click (CPC), and conversion rates to assess campaign effectiveness.

  • Optimization:

Continuously refining campaigns based on data analysis to improve performance, reduce costs, and maximize conversions.

  • Budget Management:

Allocating and managing advertising budgets to ensure optimal spend and ROI.

  • Reporting:

Generating regular reports on campaign performance, including key metrics and insights for stakeholders.

Qualifications:

  • Graduate of any 4-yr degree course
  • At least 2 years of experience in PPC and/or Digital Marketing
  • Strong understanding of PPC platforms: Including Google Ads, Bing Ads, and social media advertising platforms.
  • Proficiency in keyword research tools and techniques
  • Excellent analytical and data interpretation skills
  • Experience in developing and implementing PPC strategies

  • Proficiency in using analytics platforms

  • Strong leadership potential demonstrated from previous work experience or recent projects

  • Excellent communication skills with the ability to work with diverse teams
  • Strong business acumen with a positive attitude, self-motivated and willing to learn in a fast-paced work environment

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