Campaign Manager for Acquisition

11 hours ago

Taguig, National Capital Region, Philippines Viventis Search Asia Full time ₱1,500,000 - ₱2,500,000 per year

· Acquisition Strategy

ü  Develop and execute end-to-end customer acquisition strategies across channels – digital, social, email, search and affiliate marketing / partnerships

ü  Optimize acquisition channels to maximize ROI

ü  Stay updated on industry trends and best practices in customer acquisition and growth marketing

· Campaign Management

ü  Develop and execute omnichannel acquisition campaigns

ü  Leverage on research, customer profiling and insights to improve campaign targeting and messaging

ü  Analyze campaign performance metrics and provide actionable insights to stakeholders

ü  Manage budgets and allocate resources effectively across all channels

· Leads and Performance Management

ü  Oversee end-to-end Leads Management Process

ü  Optimize digital lead sources with platform owners – Social Media, Website, PRUShoppe

ü  Report and analyze lead funnel performance from generation to conversion

· Team Collaboration

ü  Work closely with Customer Insights & Propositions, Marketing Platform Owners, IT and Distribution

ü  Work with external agencies or vendors needed for campaign execution

· Compliance & Security

ü  Ensure compliance with data privacy regulations

ü  Implement security measures to protect customer data

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