PR Analyst

3 days ago

Makati City, National Capital Region, Philippines Private Advertiser Full time
Job Summary

We are seeking a detail-oriented and analytical PR Analyst to evaluate the effectiveness of public relations campaigns and communication strategies. The ideal candidate will track media coverage, analyze public sentiment, and provide actionable insights to enhance brand reputation and communication performance.


Key Responsibilities
  • Monitor and analyze media coverage across print, online, and broadcast channels.
  • Measure the impact of PR campaigns and report on key performance metrics (reach, engagement, sentiment, ROI).
  • Use analytics tools to assess brand perception and identify opportunities for improvement.
  • Support PR and communications teams with data-driven insights and recommendations.
  • Prepare regular media analysis reports and executive summaries.
  • Track competitor activity and industry trends to guide strategic decisions.
  • Collaborate with marketing and PR teams to refine messaging and outreach strategies.
  • Manage PR databases and ensure accurate tracking of media interactions and mentions.

Qualifications
  • Bachelor's degree in Communications, Public Relations, Marketing, or related field.
  • 1–4 years of experience in PR analytics, communications, or media research.
  • Strong analytical skills with experience using media monitoring and analytics tools (e.g., Meltwater, Cision, Brandwatch).
  • Excellent written and verbal communication skills.
  • Detail-oriented, organized, and able to handle multiple projects.
  • Understanding of public relations principles and media landscapes.

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