Senior Facebook Ads Specialist

2 hours ago

Work from Home, Philippines Codecentris Corporation Full time ₱840,000 - ₱1,200,000 per year

Responsibilities:

● Strategy & Campaign Management

○ Lead performance marketing strategy for Meta (Facebook & Instagram) Ads across assigned brands and markets.

○ Design and manage high-ROI campaigns optimized for eCommerce conversions – Add to Cart, Initiate Checkout, Purchase.

○ Own full-funnel structure – prospecting, retargeting, and retention – across Meta platforms.

● Audience & Funnel Optimization

○ Create and optimize segmented campaigns using custom, lookalike, and behavioral audiences.

○ Utilize dynamic product ads, feed-based targeting, and audience exclusions to maximize performance.

● Performance Analysis & Reporting

○ Track campaign effectiveness using Meta Ads Manager, GA4, Meta Pixel, and internal dashboards.

○ Analyze KPIs (ROAS, CPA, CTR, CVR, CAC, AOV) and drive actionable insights for constant improvement.

○ Report weekly/monthly performance to senior stakeholders and contribute to planning discussions.

● Testing, Scaling & Innovation

○ Lead A/B testing across creative, audience sets, placements, and bidding strategies.

○ Identify scaling opportunities for top-performing campaigns while maintaining healthy ROAS and CAC.

○ Collaborate with content and design teams to develop thumb-stopping creatives.

● Team Collaboration & Mentorship

○ Collaborate cross-functionally with SEO, PPC, Email, and Web Analytics teams for integrated campaigns.

○ Support and mentor junior Facebook Ads Specialists, reviewing campaigns, guiding optimizations, and sharing best practices.

Qualifications:

● 4–6 years of hands-on experience in managing Meta Ads for eCommerce/D2C websites.

● Proven track record of improving ROAS and scaling campaigns in international markets (UK/EU preferred).

● Deep understanding of performance marketing metrics and buying psychology.

● Proficiency in Meta Ads Manager, GA4, Meta Pixel, and attribution modeling.

● Strong analytical mindset with advanced skills in Excel/Google Sheets.

● Experience in managing high budgets independently and scaling campaigns profitably.

● Strong verbal and written communication skills for internal and cross-team collaboration.

Preferred Skills (Good to Have):

● Meta Certified.

● Exposure to CRO tools, Shopify, and Klaviyo.

● Experience with product catalog ads and landing page testing.

● Experience in managing campaigns across multiple markets/languages.

Job Type: Full-time

Pay: Up to Php70,000.00 per month

Experience:

  • Meta Ads: 4 years (Required)
  • eCommerce/D2C: 4 years (Required)
  • ROAS and scaling campaigns in UK/EU: 4 years (Required)

Work Location: Remote

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