Marketing & Project Management Lead – Email & Lifecycle Marketing

About Us

We are a leading creator of innovative trading cards blending pop culture, history of finance, and cryptocurrency themes. With each release, we deliver stunning artwork, collectible value, and exciting redemption opportunities for fans worldwide. We're passionate about building immersive experiences and are looking for a marketing leader who shares that enthusiasm.

Position Overview

We're seeking a highly organized, detail-oriented, and strategic Marketing Manager to spearhead our email marketing efforts while also managing day-to-day campaign execution across organic social, promotions, and partnerships. This role is central to how we connect with fans, grow our customer base, and drive revenue.

The ideal candidate is email-first and project-driven — capable of balancing creative storytelling with rigorous organizational skills, clear prioritization, and strong execution. You'll oversee timelines, manage virtual assistants, coordinate with cross-functional teams, and ensure campaigns are delivered on time, on brand, and with measurable results.

This is a high-impact role in a fast-paced, fan-driven e-commerce environment.

Key Responsibilities

Email & Lifecycle Marketing Leadership

• Own end-to-end email and SMS marketing strategy: campaign planning, segmentation, personalization, A/B testing, and automation.
• Manage and optimize lifecycle flows (welcome series, abandoned cart, post-purchase, win-back).
• Write or oversee compelling copy and ensure brand consistency.
• Monitor deliverability, list health, and compliance with best practices.
• Report weekly on performance metrics (open rates, CTR, conversions, revenue attribution).

Campaign & Project Management

• Serve as the central project manager for marketing initiatives, ensuring all deliverables are organized, tracked, and executed on schedule.
• Plan and launch weekly promotional campaigns across channels in collaboration with internal and external partners.
• Manage tasks and workflows using project management tools (Monday, Asana, ClickUp, or similar), maintaining clear accountability and progress tracking.
• Oversee virtual assistants supporting campaign execution, creative prep, and content scheduling.
• Build processes and SOPs that streamline marketing workflows and improve efficiency.
• Cross-Channel Marketing Support
• Support organic social media execution (Instagram, TikTok, Facebook, etc.).
• Collaborate with merchandising, design, and operations to align campaigns with product launches and availability.
• Assist with affiliate marketing initiatives to drive acquisition and awareness.

Must-Haves

• 4 years of hands-on experience in email marketing for e-commerce/D2C brands.
• Proven experience managing lifecycle marketing across email and SMS (e.g., Klaviyo), including campaign strategy, automation flows, segmentation, deliverability, compliance, and performance reporting.
• Proven ability to manage and scale email programs contributing to $1MM in annual D2C revenue.
• Strong understanding of segmentation, deliverability, and lifecycle marketing best practices.
• Demonstrated expertise in project management, including experience with tools such as Monday, ClickUp, Trello, or Asana.
• Highly organized with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
• 3 years of experience in organic social media management.
• Familiarity with Shopify (or similar e-commerce platform).
• Analytical mindset with proficiency in interpreting KPIs and adjusting strategy accordingly.
• Excellent copywriting/editing skills with attention to brand voice and storytelling.
• Ability to manage and delegate tasks to virtual assistants or contractors.

Nice-to-Haves

• Experience in the collectibles, trading card, gaming, or pop culture merchandise space.
• Background in paid media, SEO, or influencer/affiliate partnerships.
• Basic graphic design or creative direction skills (e.g., Canva, Photoshop, Figma).
• Experience with customer loyalty programs or referral marketing.
• Understanding of Google Analytics 4, UTM tracking, and attribution modeling.
• Enthusiasm for trading cards, collectibles, or cryptocurrency.