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Email Marketing Specialist

2 weeks ago

Pasig, National Capital Region, Philippines Top Source Executive Search Full time ₱900,000 - ₱1,200,000 per year

Work Setup:

  • Full time
  • Night shift
  • Hybrid (twice a week in Pasig)

Job description:

As an Marketing Operations Specialist or Email Marketing Specialist, you will be responsible for managing the execution of marketing activities across different B2B marketing platforms and processes to support marketing teams in delivering business goals.

Primary Responsibilities:

  • Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting.
  • Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture)
  • Create and manage email campaign calendars.
  • Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
  • Build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms.
  • Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories.
  • Perform operational execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
  • Work with team leads and cross function team to improve email campaign performances and marketing operations related workflows and processes
  • Supporting other workflow processes related to requests for data, information, and insights.
  • Daily processing of ad hoc operational requests based on specific workflows.

What do you need to succeed?

  • 3 to 5 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering or related.
  • Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.) is a strong advantage.
  • Strong communication skills to collaborate with cross-function team and to liaise with international clients.
  • Detailed-oriented, methodical and prefers a structured way of getting things done.
  • Strong problem-solving attitude with meticulous attention to detail and able to consistently meet deadlines.
  • Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
  • Strong interest in researching and learning new skills and digital systems.
  • Proficiency in Windows, Microsoft Office Suite; comfortable working in Excel.