Brand Manager

I. *Overall Responsibility*

The Brand Manager is responsible of the overall plan, developments and marketing strategies to increase the value and performance of the brands.

II.       *Duties & Responsibilities*

1.     Responsible for choosing product lines, target markets and getting, keeping, and growing customers through creation of promotional collaterals, delivery, and communication of superior customer value.

2.     Conceptualizes, develops, and produces marketing collaterals, sales kits, activity structures, press releases and all other marketing materials required for the implementation of the marketing strategy.

3.     Collaborates with Principals and Sales in determining packages and sales toolkits that are aligned with the set marketing strategy and client requirement.

4.     Conducts orientation, workshop for sales officers/merchandisers/ clients on the new product lines, and other prospective products to be offered to customers.

5.     Ensures that principals and customer database are updated and identifies

6.     Accounts through the conduct of initial customer/client profiling.

7.     Abreast with the current/latest trends in marketing and ensures that these are cascaded and reflected in the overall marketing strategies of the Company.

8.     Determines and/or identifies market/s of product lines and develops marketing plans and programs based on market/s profile and overall business directions.

9.     Directs a collaborative market research with Strategic Marketing, and Sales units in developing programs that improves the market share of the Company.

10.  Directs the conceptualization and implementation of product development and/or new product lines and ensures that these are coordinated with Sales and Support units.

11.  Reviews and monitors regularly the attainment of Marketing plans and programs and initiates course of action when necessary to improve level of sales achievement.

12.  Recommends marketing policies for the consideration and approval of the Sales Head and Cluster Chief Operating Officer.

13.  Implements consistently all approved policies and infrastructures.

14.  Leads efforts to leverage the global branding and solidifies the Company's superiority through customers and their products displays.

15.  Develops marketing and branding strategic effort that highlights the Company brand to ensure sustainable future opportunities.

16.  Develops and enhances new and existing collaterals, marketing materials, and marketing templates and ensure that these are aligned with the overall marketing strategies.

17.  Collates, coordinates research and/or insights on clients, internal feedback, and the market in identifying strategies and opportunities to drive market positioning and competitive differentiation.

18.  Maintains and develops corporate image and reputation through networks with public relation agencies, media/press relations, membership to other professional organizations and active participation on initiatives driven by the government or shipping/logistics-related organizations.

19.  Studies, develops, and recommends market positioning, packaging, and pricing/yield management strategy to achieve long-term profit and target market share.

20.  Collaborates with Sales in reviewing and updating pricing based on the agreed service agreement with the customer.

21.  Negotiates contracts with vendors and distributors to manage services offered.

22.  Implements cost reduction and/or cost-saving initiatives across the organization.

23.  Develops appropriate and relevant infrastructure that would address the strategic enhancement of the human capital resource, upgrading of competencies that would enable the achievement of strategic and operational goals.

24.  Provides support in the development of people strategy around the five-year strategic plan to attract, recruit, retain, develop and engage employees.

25.  Supports the sourcing or partnering with key clients and/or industry players through collaboration with the Heads of Offices.

26.  Assists in the development of new business opportunities, continuously innovates services and employs business intelligence to benchmark with industry best practices.

27.  Establishes mutually beneficial and sustainable relationships with partners and suppliers.

28.  Develops good working relationships with government agencies and private entities that are mutually beneficial to the Company.

29.  Collaborates with IT in the development of operating platform that is aligned with the information technology programs for the Company's marketing strategy.

30.  Understands and works closely with other shareholders to leverage resources, infrastructure and market knowledge as well as maintains open communication on customer development and collaboration.

31.  Maintains confidentiality of customers' information, e.g. special arrangements and schedules.

32.  Records and submits report to the immediate superior on the nature and frequency of service failures and/or complaints and recommends actions to minimize such occurrences.

33.  Ensures that all policies, programs and goals are regularly communicated to the entire organization and that the communication infrastructure is in place for continuous updating of relevant information to the Cluster.

34.  Escalates major concerns to the management and recommends short-term and long-term solutions whenever necessary.

35.  Follows regulatory and statutory requirements; reminds all SBUs and their clients/customers on compliance to government statutory requirements related to the importation, shipment and distribution.