Brand Manager

2 days ago

Taguig, National Capital Region, Philippines Private Advertiser Full time ₱1,500,000 - ₱2,500,000 per year
About the Role

We are looking for a passionate and results-driven Brand Manager to lead the strategy, development, and execution of marketing initiatives that build strong brand equity and drive business growth. This role is both strategic and hands-on, requiring creativity, analytical thinking, and excellent project management skills.

Key Responsibilities
  • Develop and execute brand strategies that align with overall company objectives.
  • Drive brand positioning, messaging, and identity across multiple platforms.
  • Lead the creation and implementation of integrated marketing campaigns (digital, trade, PR, events, etc.).
  • Analyze consumer insights, market trends, and competitor activities to inform brand strategies.
  • Collaborate cross-functionally with Sales, Product Development, and Supply Chain to ensure alignment and consistent brand execution.
  • Manage brand budgets and track ROI of initiatives.
  • Monitor and report on brand performance, including market share, brand health, and campaign effectiveness.
  • Oversee creative development and ensure brand guidelines are adhered to.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree is a plus).
  • Minimum 7 years of experience in brand management, marketing, or related roles.
  • Strong understanding of consumer behavior, market research, and marketing analytics.
  • Proven ability to manage campaigns end-to-end, from strategy to execution and measurement.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Leadership skills with experience in managing teams or cross-functional projects.

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