Branding Strategy Manager

5 days ago

Taguig, National Capital Region, Philippines IGO Digital High Technology, Inc. Full time ₱1,008,000 - ₱1,080,000 per year

Job Description:

Brand Strategy Development: Define mid-to-long-term brand positioning, market entry strategies, and annual brand roadmaps aligned with overall corporate strategy.

Market Insights & Analysis: Integrate consumer research, competitive benchmarking, and industry trends into actionable brand opportunities.

Integrated Communication Planning: Lead annual 360° communication plans (advertising, PR, digital, social media, events) to ensure brand consistency.

Cross-Functional Collaboration: Partner with product, marketing, media, PR, and sales teams to execute and optimize brand strategies.

Budget & KPI Management: Manage brand budget allocation, monitor ROI, and track brand health KPIs (e.g., TOMA, BUMO, NPS).

Innovation & Differentiation: Identify and drive innovation initiatives (new brand experiences, cross-industry partnerships) to strengthen competitiveness.

Brand Asset Management: Oversee brand identity systems (CIS/VIS), content library, and marketing assets to ensure consistency and compliance.

Job Type: Full-time

Pay: Php80, Php90,000.00 per month

Work Location: In person

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