Digital Marketing Manager

2 weeks ago

Makati City, National Capital Region, Philippines Clearpath Customs Customs Service Ltd., Co Full time ₱1,200,000 - ₱2,400,000 per year

Digital Marketing Manager (with Coding & Website Development Focus)

We are looking for a Digital Marketing Manager with hands-on experience in coding and website development to lead our online strategy and digital presence. This role requires a unique blend of marketing acumen and technical web development skills to build, manage, and optimize our company website, landing pages, and digital campaigns.

As a key member of our marketing and tech teams, you'll be responsible for maintaining a high-performing, conversion-optimized website while implementing digital strategies that drive traffic, engagement, and leads.

Website Development & Coding

  • Develop, maintain, and optimize the company website using HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Webflow, or custom stacks).
  • Build responsive landing pages, forms, and interactive web features to support campaigns and lead generation.
  • Optimize site speed, mobile responsiveness, and cross-browser compatibility.
  • Troubleshoot and resolve website bugs, hosting issues, and technical errors.
  • Implement tracking, custom scripts, and third-party integrations (e.g., CRM, email tools, chatbots, analytics).

Digital Marketing Strategy & Execution

  • Plan and execute multi-channel digital marketing campaigns (SEO, PPC, email, social, etc.).
  • Implement and monitor on-page SEO best practices and technical SEO improvements.
  • Run A/B tests to improve user experience and conversion rates.
  • Analyze campaign and website performance using Google Analytics, Google Search Console, and other tools.
  • Collaborate with the content team to publish and optimize blog posts, landing pages, and lead magnets.

Technical Marketing Projects:

  • Implement marketing automation workflows, dynamic content, and lead scoring in tools like HubSpot, ActiveCampaign, or Mailchimp.
  • Integrate the website with CRM, analytics platforms, and email marketing software.
  • Ensure GDPR and privacy compliance through cookie tracking and user data handling.
  • Create custom dashboards or scripts to automate reporting or marketing tasks when necessary.

Cross-Functional Collaboration:

  • Work closely with design, sales, and IT teams to support product launches and promotional campaigns.
  • Coordinate with external developers or freelancers when larger web projects arise.
  • Provide technical support to the marketing team regarding web tools, email templates, or analytics.

Technical Skills:

  • Proficiency in HTML, CSS, JavaScript, and familiarity with frameworks like Bootstrap or jQuery.
  • Experience working with CMS platforms (WordPress, Webflow, Shopify, etc.).
  • Strong understanding of SEO (technical & content), web performance optimization, and UX/UI principles.
  • Experience with version control (e.g., Git), and basic understanding of hosting environments (e.g., cPanel, FTP, DNS).
  • Familiarity with Google Tag Manager, Google Analytics (GA4), and marketing tracking tools.

Qualifications:

  • 3+ years of experience in digital marketing and front-end web development.
  • Bachelor's degree in Marketing, Computer Science, Web Development, or a related field.
  • Demonstrated experience improving website performance, building custom landing pages, and implementing marketing strategies.
  • Strong project management and time management skills

Advantages:

  • Experience with API integrations and JavaScript frameworks (React, ).
  • Basic backend experience (e.g., PHP, ) or familiarity with databases.
  • Experience with eCommerce platforms (e.g., WooCommerce, Shopify).
  • Graphic design or UI/UX design skills (Figma, Adobe XD, Canva).

Company Benefits:

  • Referral Program (Rewards ranging from 500-10,000 pesos)
  • Perfect Attendance Bonus
  • Buddy Mentorship Program (New Hires)
  • Compensatory Leave
  • HMO
  • Performance Based-Bonus

Job Type: Full-time

Pay: From Php50,000.00 per month

Benefits:

  • Company events
  • Opportunities for promotion
  • Promotion to permanent employee

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 3 years (Required)
  • HTML, CSS, JAVASCRIPT: 3 years (Required)
  • Front end web development: 3 years (Required)

Work Location: In person

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