Digital Marketing Manager

Digital Marketing Manager (with Coding & Website Development Focus)

We are looking for a Digital Marketing Manager with hands-on experience in coding and website development to lead our online strategy and digital presence. This role requires a unique blend of marketing acumen and technical web development skills to build, manage, and optimize our company website, landing pages, and digital campaigns.

As a key member of our marketing and tech teams, you'll be responsible for maintaining a high-performing, conversion-optimized website while implementing digital strategies that drive traffic, engagement, and leads.

Website Development & Coding

• Develop, maintain, and optimize the company website using HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Webflow, or custom stacks).
• Build responsive landing pages, forms, and interactive web features to support campaigns and lead generation.
• Optimize site speed, mobile responsiveness, and cross-browser compatibility.
• Troubleshoot and resolve website bugs, hosting issues, and technical errors.
• Implement tracking, custom scripts, and third-party integrations (e.g., CRM, email tools, chatbots, analytics).

Digital Marketing Strategy & Execution

• Plan and execute multi-channel digital marketing campaigns (SEO, PPC, email, social, etc.).
• Implement and monitor on-page SEO best practices and technical SEO improvements.
• Run A/B tests to improve user experience and conversion rates.
• Analyze campaign and website performance using Google Analytics, Google Search Console, and other tools.
• Collaborate with the content team to publish and optimize blog posts, landing pages, and lead magnets.

Technical Marketing Projects:

• Implement marketing automation workflows, dynamic content, and lead scoring in tools like HubSpot, ActiveCampaign, or Mailchimp.
• Integrate the website with CRM, analytics platforms, and email marketing software.
• Ensure GDPR and privacy compliance through cookie tracking and user data handling.
• Create custom dashboards or scripts to automate reporting or marketing tasks when necessary.

Cross-Functional Collaboration:

• Work closely with design, sales, and IT teams to support product launches and promotional campaigns.
• Coordinate with external developers or freelancers when larger web projects arise.
• Provide technical support to the marketing team regarding web tools, email templates, or analytics.

Technical Skills:

• Proficiency in HTML, CSS, JavaScript, and familiarity with frameworks like Bootstrap or jQuery.
• Experience working with CMS platforms (WordPress, Webflow, Shopify, etc.).
• Strong understanding of SEO (technical & content), web performance optimization, and UX/UI principles.
• Experience with version control (e.g., Git), and basic understanding of hosting environments (e.g., cPanel, FTP, DNS).
• Familiarity with Google Tag Manager, Google Analytics (GA4), and marketing tracking tools.

Qualifications:

• 3+ years of experience in digital marketing and front-end web development.
• Bachelor's degree in Marketing, Computer Science, Web Development, or a related field.
• Demonstrated experience improving website performance, building custom landing pages, and implementing marketing strategies.
• Strong project management and time management skills

Advantages:

• Experience with API integrations and JavaScript frameworks (React, ).
• Basic backend experience (e.g., PHP, ) or familiarity with databases.
• Experience with eCommerce platforms (e.g., WooCommerce, Shopify).
• Graphic design or UI/UX design skills (Figma, Adobe XD, Canva).

Company Benefits:

• Referral Program (Rewards ranging from 500-10,000 pesos)
• Perfect Attendance Bonus
• Buddy Mentorship Program (New Hires)
• Compensatory Leave
• HMO
• Performance Based-Bonus

Job Type: Full-time

Pay: From Php50,000.00 per month

Benefits:

• Company events
• Opportunities for promotion
• Promotion to permanent employee

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)
• HTML, CSS, JAVASCRIPT: 3 years (Required)
• Front end web development: 3 years (Required)

Work Location: In person