Marketing Lead

At Save the Children Philippines, we attract passionate individuals committed to creating a brighter future for Filipino children. Together, we leverage our expertise in child rights, humanitarian response, and development to drive lasting change. By collaborating with communities, government, and partners, we deliver innovative programs that empower children and build resilient societies.

The Marketing Lead will be responsible for developing and executing comprehensive marketing and communications strategies to support the organization's fundraising efforts and community engagement. This role combines strategic thinking with hands-on execution, ideal for someone who thrives in a collaborative, purpose-driven environment. This post focuses on improving Save the Children's branding and visibility and attracts new cohort of supporters, engages new and current donors and strengthen the organization's brand as go-to child rights organization.

This position reports to the Fund Raising and Marketing Director. 

 

Key Responsibility Areas

• Lead the development and implementation of an integrated marketing and communications plan aligned with the organization's goals.
• Implements and supports brand marketing initiatives to ensure brand consistency and visibility across all marketing efforts.
• Oversee branding, messaging, and visual identity to ensure consistency across all channels.
• Lead content creation for digital platforms, including website, email newsletters, blog, and social media.
• Collaborate with Program Campaigns and Communications team for strategizing and implementing fundraising campaigns and growing community engagement.
• Collaborate with program and fundraising teams to support events, donor communications, and campaign initiatives.
• Monitor and analyze performance metrics (ie. awareness, engagement, conversion, donor retention and cost and efficiency metrics) to further refine marketing strategies.
• Coordinate with external vendors, designers, writers, and agencies to deliver the refreshed branding and marketing strategy plan.
• Develop and oversee strategic media partnerships to support the organization's brand visibility and fundraising initiatives.
• Work with other FAM team members and other internal stakeholders (ie. Program Communications), as well as external agency partners, to build the annual and monthly content calendar for SCP's digital channels particularly the SCP website and its social media channels (Facebook, Instagram, LinkedIn, TikTok, YouTube, and X).
• Develop and implement SEO strategies to increase visibility and drive organic traffic to donation landing pages, while also strategizing on ad boosting, paid search, and other digital amplification methods to support fundraising campaigns.
• Generate fresh qualified leads collected through social media, engagements with community groups formed through social media and other digital channels (Viber, WhatsApp, TikTok) by developing and implementing content and communications strategy.
• Monitor the performance of various content on digital platforms and direct mails, particularly in the delivery of income for the organization.
  
  Qualification and Experience
   
• Bachelor's degree in Marketing, communications, Public Relations, or related field. 
• At least five (5) years' experience and demonstrable success in marketing and communications, preferably in the non-profit or social impact sector.
• Excellent writing, editing and storytelling skills.
• Proficiency in digital marketing tools (e.g., Mailchimp, Canva, Hootsuite, Google Analytics).
• Proven ability to build relationships with external partners including creative, PR, news, advertising agencies.
• Proficiency in SEO, SEM, or paid advertising campaigns.
• Experience with website management (e.g., WordPress) and basic graphic design.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Passion for the non-profit mission and a commitment to social impact  
• Experience with donor communications or fundraising campaigns.
• Background in cause-related marketing or advocacy.

Additional Information

• Save the Children operates in a full-spectrum programming. This means that the organization implements its programs in both development and humanitarian. All staff may be requested to support a humanitarian response, as the need arises. 
• Work officially starts at 8:30 AM and ends at 5:30 PM. Save the Children Philippines (SCP) follows a five (5)-day, 40-hour hybrid work week schedule.
• Save the Children Philippines is an Equal Opportunity Employer.