Marketing Lead

7 days ago

Philippines Yokly Full time

Role Overview Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You’ll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform. What You’ll Do Strategy & Planning Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships) Define ICPs, offers, messaging maps, and experiment/test hypotheses Execution & Systems Launch and oversee LinkedIn sequences and GoHighLevel automations Maintain organized UTMs, campaign taxonomy & tracking Ensure seamless lead handoff into our in-house app / CRM Creative Collaboration Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks) Review assets to ensure message-market fit, brand consistency, and compliance Uphold our brand pillars, style, and voice Proposals & Reporting Create campaign proposals (goals, audience, offers, creative brief, budget) Produce regular performance reports with insights and next-step recommendations Optimization & Learning Run A/B tests (hooks, offers, landing pages, sequences) Capture learnings and build playbooks for continuous improvement Cross-Team Collaboration Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops Be a communicator of wins, challenges, and insights Key Outcomes A steady cadence of qualified discovery calls (SQLs) delivered to Sales. Efficient CPSQL , healthy reply rates (LinkedIn/email), strong landing-page conversion, and clean campaign attribution. Clear proposals before launch and clear reports after launch. Tools You May Use LinkedHelper, GoHighLevel, In-house app (CRM/attribution/reporting), ChatGPT, 3CX, Basecamp, Google Workspace, Canva, Adobe Creative Cloud, and others as needed. Qualifications 3-6 years in B2B / SaaS / performance marketing roles Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar) Proven track record in multi-channel campaigns & attribution Strong skills in brief-writing, creative review, and campaign processes Analytical mindset + comfort with data, dashboards, UTM tracking Excellent communication skills (English + Filipino) Ability to collaborate across teams & fast-paced environment Nice to Have Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing. Landing-page experimentation and funnel analytics depth. What We Offer Fully Work-from-Home Setup Health & Security (HMO Coverage) Work-Life Balance & Leave Privileges Additional Benefits: Saturday & Sunday Off: Reserved for rest and personal pursuits PTO Conversion to Cash: Flexibility for when you need it most 13th Month Pay: way of expressing gratitude for your hard work on holiday season Apply: Send your resume plus a brief note on a campaign you owned—your objective, offer, channels, and results. #J-18808-Ljbffr

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