Regional Expansion Manager

JOB PURPOSE:

The Regional Expansion Manager is responsible for managing the end-to-end franchisee lifecycle, from pre-onboarding through ongoing support. This role ensures proper integration of new franchisees into the Generika franchise network, ensures the smooth execution of documentation processes—from pre-approval to consolidation and issuance of franchise-related agreements and certifications up to store set-up and fosters strong franchisee relationships to drive business growth and maintain franchisee engagement.

SUMMARY OF RESPONSIBILITIES:

Pre-Onboarding & Franchise Awareness

• Conduct business presentations to prospective franchisees, effectively communicating the value proposition and operational benefits of partnering with Generika.
• Manage and optimize various communication channels, including social media platforms, expos, email campaigns, and the corporate website, to attract and inform potential franchisees.

Franchisee Onboarding

• Coordinate and lead initial and follow-up onboarding sessions, ensuring franchisees are well-prepared and aligned with company standards.
• Develop and provide franchisee webinars covering essential operational procedures and franchisee updates.
• Provide guidance to franchisees on critical aspects of store setup especially with legal and regulatory requirements to ensure a smooth launch.

Franchisee Incentives & Expansion Offers

• Conceptualize and design incentive programs aimed to attract new franchisees and grow the store network for existing franchisees.
• Oversee the rollout of approved incentives, ensuring clear communication and effective execution across the franchise network.

Documentation & Compliance

• Guide prospective franchisees together with documentation team through the necessary pre-approval processes, ensuring all regulatory and company-specific criteria are completed prior to store set-up.
• Oversee the adherence and completion of legal and regulatory documents, including notarized Certificates of Location (COL), franchise agreements, franchise certificates, and renewal documents.
• Facilitate the formal awarding of franchise licenses together with the Regional Strategy team and manage the process for downgrading or reclassification as per company policies.

Customer Service & Franchisee Engagement

• Serve as the primary point of contact for franchisee inquiries, providing timely and accurate information to address concerns.
• Organize and manage franchisee engagement activities, including participation in expos and other promotional events, to foster community and brand loyalty.
• Activate store code to initiate store entity operations once store set up is complete.

Leadership

• Lead and manage a team of shared services professionals providing coaching, development, and performance management
• Monitor key performance indicators of the team to track efficiency of the section and identify key areas of improvement

Process Improvement and Budget Management

• Continuously analyze and optimize existing processes within the franchise management services group, identifying opportunities for automation, standardization, and cost reduction.
• Develop and manage the franchise management services budget, ensuring cost-effective operations

JOB REQUIREMENTS:

• EDUCATION & EXPERIENCE:
• Bachelor's degree in Business Administration, Marketing, or a related field.
• Lean Six Sigma Certification or any project management certification is preferred
• At least 10 years of experience in retail, franchise operations, or business development.
• Strong understanding of franchise business models and regulatory requirements.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with franchisees.

COMPETENCIES:

• Knowledge of franchise legal documentation and compliance processes
• Process improvement
• Stakeholder management
• Excellent project management skills
• Knowledge of relevant process and automation tools used in shared services operations
• Ability to analyze financial data and recommend improvements to process or action plans
• Excellent communication and interpersonal skills

Job Type: Full-time

Benefits:

• Employee discount
• Free parking
• Health insurance
• Life insurance
• Paid training

Work Location: In person