Sales Head

4 days ago

Paranaque City, Calabarzon, Philippines Sunlight Hotels and Resorts Full time

The Sales Head will lead SHR's sales strategy and performance across all properties and business segments (leisure, corporate, MICE, OTA, and wholesale). This role combines strategic planning, team leadership, and hands-on revenue generation to maximize occupancy, ADR, and market share while strengthening brand presence and partnerships.

Key Responsibilities

  1. Strategy & Leadership

  2. Develop and implement annual and quarterly sales plans aligned with company revenue goals.

  3. Oversee property and corporate level sales teams, ensuring consistent branding, pricing strategy, and client servicing standards.
  4. Lead weekly sales performance reviews, forecasting, and pipeline tracking.

  5. Coordinate with the Marketing Head and Revenue Team on campaigns, promotions, and pricing initiatives.

  6. Business Development

  7. Identify and build relationships with key accounts (corporate, government, MICE planners, travel agencies, wholesalers, OTAs).

  8. Negotiate preferred rates, long-term contracts, and volume agreements.
  9. Lead trade fair participation, FAM trips, and brand activations locally and internationally.

  10. Explore cross-property and cross-segment opportunities to drive group-wide synergies.

  11. Performance Management

  12. Monitor KPIs: Occupancy %, ADR, RevPAR, lead conversion, and cost-per-acquisition.

  13. Prepare monthly and quarterly performance reports with analysis and recommendations.

  14. Mentor and coach Sales Managers and Executives to achieve personal and team targets.

  15. Collaboration & Coordination

  16. Work closely with the Reservations, E-commerce, and Front Office teams to ensure smooth booking flow and client satisfaction.

  17. Partner with Finance on contract compliance, collections, and revenue reconciliation.
  18. Coordinate with F&B and Banquets for events, weddings, and group bookings.

Qualifications

  • Bachelor's degree in Hospitality, Business, or related field.
  • Minimum 8–10 years of progressive sales experience in hotels/resorts, with at least 3 years in a leadership role.
  • Proven success in multi-property sales management and strong network in corporate and leisure travel markets.
  • Excellent leadership, communication, and negotiation skills.
  • Analytical mindset with proficiency in sales forecasting and CRM tools.
  • Willingness to travel to Palawan and other SHR destinations as required.

Why Join Us

  • Competitive salary and performance-based incentives
  • Travel privileges and discounted stays across SHR properties
  • Opportunity to shape the future of a growing Filipino hospitality group
  • Work with a passionate, dynamic, and collaborative team in a company that values growth, creativity, and genuine service

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