Brand Manager

2 days ago

Makati City, National Capital Region, Philippines Marie France Bodyline International, Inc. Full time ₱120,000 - ₱150,000 per year

Where beauty meets passion, and strategy meets impact.

The Marie France Group of Companies is looking for a dynamic and results-driven Brand Manager who will champion our mission of transformation in the beauty and wellness industry. If you live and breathe beauty, skincare, and wellness - and have the strategic expertise to build loyalty, elevate our brand, and lead exciting campaigns — this role is for you.

What You'll Do:

Brand Leadership & Strategy


• Develop and execute brand strategies that strengthen positioning, identity, and recall in the market.


• Spearhead initiatives that enhance brand loyalty and customer engagement.


• Analyze market trends, consumer behavior, and competitor activity to recommend innovative strategies.

Campaigns & Social Media


• Lead the development and execution of social media campaigns and digital activations that resonate with our target market.


• Collaborate with creative, digital, and PR teams to ensure brand consistency across channels.


• Monitor performance metrics and optimize campaigns to maximize ROl and engagement.

Customer Experience & Loyalty


• Design and launch initiatives to increase repeat clients, referrals, and long-term customer loyalty.


• Integrate client insights and feedback into campaigns and product positioning.

Cross-Functional Collaboration


• Partner with Operations, Sales, and Product teams to ensure seamless alignment of brand initiatives with business goals.


• Manage external vendors, creative agencies, and influencers for campaigns and

activations.

What We're Looking For:


• Graduate of Marketing, Business, Comunications, or related fields.


• Proven experience (at least 3-5 years) in brand management, preferably in beauty, wellness, skincare, or lifestyle industries.


• Strong background in social media, digital marketing, and loyalty programs.


• Passionate about beauty, skincare, and wellness - ideally living a lifestyle aligned with


• Excellent project management and leadership skills with a creative and strategic


• Strong analytical ability with a knack for consumer insights and trend spotting

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