Trade Marketing Officer

16 hours ago

Makati City, National Capital Region, Philippines Itasia Industries Corp. Full time ₱420,000 per year

Job Summary:

We are looking for a driven and creative Trade Marketing Officer to support our brand's growth in the HORECA (Hotels, Restaurants, and Cafés), trader/distributor, and e-commerce channels. This role is ideal for someone with strong coordination and organizational skills who can help us develop brand visibility, improve customer engagement, and support sales performance across both traditional and digital trade platforms.

The successful candidate will play a key role in creating channel-specific marketing strategies, executing trade activities, and supporting online sales visibility, even if the company is still in the early stages of trade and digital marketing.

Key Responsibilities:

  • Develop and implement trade marketing activities for the HORECA and trader/distributor channels (e.g., product samplings, mini product launches, and chef collaborations).
  • Coordinate with the Sales Team to identify marketing support needed per account or territory.
  • Customize promotional strategies for different customer types (e.g., hotel procurement, restaurant owners, food resellers).
  • Assist in planning and executing e-commerce marketing efforts (e.g., product listings, online promos, visibility banners, and cross-sell bundles).
  • Create and distribute marketing materials (e.g., sell sheets, product brochures, digital catalogs).
  • Monitor the effectiveness of trade promotions and gather customer/sales team feedback.
  • Track competitor activities and pricing within the HORECA and online markets.
  • Help manage marketing inventory such as giveaways, digital assets, and promo tools.
  • Maintain a marketing calendar for trade and e-commerce activities.
  • Prepare regular reports on trade marketing execution and outcomes.

Qualifications:

  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • 2-3 years of relevant experience in sales, trade marketing, or B2B/e-commerce coordination (F&B or HORECA experience is a plus).
  • Strong understanding of foodservice customers and online buyers.
  • Good communication and project coordination skills.
  • Proficient in Microsoft Office (Excel, Word, PowerPoint); basic knowledge in Canva or similar tools is a plus.
  • Comfortable doing fieldwork (e.g., HORECA visits, distributor support, trade fairs).
  • Fast learner, self-motivated, and excited to help shape brand presence in both offline and online channels.

Job Type: Full-time

Pay: Php30, Php35,000.00 per month

Experience:

  • trade marketing: 3 years (Preferred)

Work Location: In person

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