E-commerce Manager

2 days ago

Quezon City, National Capital Region, Philippines McAsia Foodtrade Corporation Full time $80,000 - $120,000 per year
Summary:

The E-commerce Manager is responsible for the overall strategy, management, and performance of the company's online sales channels. This role requires a blend of marketing, technical, analytical, and leadership skills to drive online revenue growth, enhance customer experience, and achieve business objectives.

Responsibilities:

  • Strategy Development and Execution:

  • Develop and implement comprehensive e-commerce strategies aligned with company goals.

  • Identify opportunities to expand online presence and increase sales.
  • Stay up-to-date with industry trends and emerging technologies.

  • Website Management:

  • Oversee website design, content, and functionality.

  • Ensure a seamless and user-friendly shopping experience.
  • Collaborate with IT and web development teams to implement website enhancements.

  • Online Product Catalog Management:

  • Manage the online product catalog, including product descriptions, images, and pricing.

  • Ensure product information is accurate and up-to-date.
  • Optimize product listings for search engines and conversions.

  • Digital Marketing:

  • Plan and execute digital marketing campaigns across various channels (SEO, PPC, email, social media).

  • Coordinate with marketing teams to ensure cohesive messaging and branding.
  • Analyze campaign performance and make data-driven adjustments.

  • Data Analysis and Reporting:

  • Track and analyze key performance indicators (KPIs) to assess the effectiveness of e-commerce activities.

  • Generate regular reports on website traffic, sales, and customer behavior.
  • Use data to identify areas for improvement and optimization.

  • Customer Experience:

  • Monitor customer feedback and address inquiries and issues promptly.

  • Implement strategies to improve customer satisfaction and loyalty.
  • Ensure a positive and consistent brand experience across all online touchpoints.

  • Budget Management:

  • Manage the e-commerce budget, including marketing and platform maintenance expenses.

  • Allocate resources effectively to maximize ROI.

  • Compliance:

  • Ensure compliance with online retail laws and regulations, including data protection and privacy policies.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in e-commerce management, with a strong track record of driving online sales growth.
  • Solid understanding of e-commerce platforms, digital marketing channels, and web analytics.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Strong leadership and communication skills.
  • Ability to work independently and as part of a team.
Skills:
  • E-commerce platforms (e.g., Shopify, Magento, WooCommerce)
  • Digital marketing (SEO, PPC, email marketing, social media)
  • Web analytics (Google Analytics)
  • Data analysis and reporting
  • Project management
  • Customer service
  • Budget management

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