Marketing Director

Philippines is a critical market for the SEA Pet Nutrition portfolio for Mars, with an impressive portfolio of including iconic brands like Pedigree, Whiskas, and Sheba - As a country with one of the highest Dog and Cat pet ownership in Southeast Asia, Philippines presents a unique opportunity to cater to the needs of a passionate and expanding community of pet parents. Rising disposable incomes, and increasing awareness of pet nutrition further fuel the demand for high-quality pet food. This Philippines Marketing Director role oversees this multi-brand portfolio for Philippines with the responsibility to deliver marketing strategy that'll help deliver business financial objectives and gain share in the Pet Nutrition segment.

A strong marketing leader will help us achieve Mars Pet Nutrition ambition to create A Better World for Pets and Pet Parents through our brands to deliver purpose-driven, superior propositions, premium experiences and innovations that win with pet parents in Southeast Asia. ResponsibilitiesThe role requires a strategic marketing leader who will analyze business performance to identify growth opportunities, drive effective marketing investments, and recommend innovations that strengthen our portfolio.

This role requires a strong understanding of consumer behaviour, consumer centricity, ability to understand market trends in depth, and strong business analysis skills. The role requires translating global brand strategies according to local market needs, engaging-cross functional teams for seamless deployment. Key responsibilities include:Business Analysis and Growth StrategyLead analysis of market performance, sales data, and competitive trends with support of the team to identify growth opportunities.

Work closely with sales and distribution teams to enhance portfolio penetration and channel optimization. Monitor key performance indicators (KPIs) to evaluate market performance and recommend strategic adjustments. Lead regular market performance discussions to enable continuous improvement on key business drivers across business levers

Marketing Investments and Campaign LeadershipLead development of marketing investment strategies across touchpoints - oversee the planning, execution, and evaluation of campaigns across digital and traditional media platforms. Collaborate with media agencies to ensure optimal budget allocation and targeting for maximum reach and build brand mental availability. Lead sampling programs to effectively introduce and drive trial of new and existing products.

Innovation and Portfolio DevelopmentIdentify gaps in the current product portfolio and recommend innovation opportunities to address market needs. Collaborate with regional and global product development teams to introduce new products tailored to local consumer preferences. Conduct market research to assess consumer needs, preferences, and emerging trends.

Develop go-to-market strategies for product launches, ensuring alignment with overall brand and business objectives. Stakeholder CollaborationWork closely with cross-functional teams - including local sales team, Regulatory, Finance, Supply, Digital marketing team and global team. Talent DevelopmentDemonstrated commitment to developing team members and fostering a culture of continuous learning and growth.

Proven ability to mentor, coach, and support others in achieving their professional development goals. QualificationsBachelor's degree in Marketing or related field (such as advertising, research, business management, etc.). MBA in Marketing or Management is an advantage

Minimum 10-14 years of work experience on large FMCG brands in SEA markets

Ability to drive consumer centric thinking in the organization in driving business decisions

Proven track record of brand building experience, with strong emphasis on digital marketing and portfolio and innovation development - preferably with experience working in a regional organization structure

Strong strategic thinking and leadership skills, with the ability to drive brand growth.Excellent communication and collaboration abilities, with experience in aligning cross-functional teams towards common goals.Ability to travel within Philippines and SEA, as needed.