Senior Performance Marketing Specialist
5 days ago
What You'll Do:
Content & SEO
● Plan, write, and edit content that speaks to technical users—clear, practical, and relevant. Website pages, blog posts, whitepapers, and customer comms.
● Work directly with the CEO on product announcements and thought leadership.
● Collaborate with our designer to create assets like landing pages, whitepapers, social posts, and presentations.
Email & Comms
● Manage our customer onboarding and lifecycle email journeys.
● Own product updates, newsletters, and other customer communications.
● Keep our content aligned with the product roadmap and what our customers care about.
Growth & Campaigns
● Build lead nurturing workflows and automation.
● Run paid ads across Google and Reddit, and manage retargeting campaigns.
● Test and improve conversions across our website and landing pages.
● Track what's working, what's not, and share clear, actionable insights.
● Manage our social media presence on LinkedIn, Facebook, and community channels like Discord and Reddit.
● Be active in these channels, understand how technical audiences engage, and help build conversations—not just post content.
General Marketing Operations
● Run campaigns from start to finish—no hand-holding, but plenty of collaboration.
● Stay across SaaS and cloud industry trends and adjust tactics as needed.
● Pitch in wherever needed in a small team: reporting, events, partner marketing, or anything else that helps move us forward.
What We're Looking For (Must-Haves)
● 4+ years in marketing, ideally in SaaS or B2B tech.
● Hands-on experience running Google Ads, Reddit Ads, and retargeting campaigns.
● Strong written communication skills, especially for technical audiences.
● Comfortable learning and writing about technical topics like APIs, virtualisation, and infrastructure platforms—even if you're not a developer yourself.
● Solid SEO knowledge (both on-page and technical).
● Analytical mindset—comfortable managing budgets and optimising campaigns based on performance.
● Experience using AI tools (e.g., ChatGPT, Jasper, ) for marketing tasks like content creation, research, or campaign optimisation.
● Proactive and self-directed—you'll be trusted to run your own campaigns.
Bonus Points:
● Experience marketing to cloud, infrastructure, or MSP/IT audiences.
● Familiar with tools like WordPress, Google Analytics 4, and GoHighLevel.
● Active in tech communities like Discord, Reddit, or other niche forums.
● Thrive in a scale-up where things move fast and change often.
Tools you'll work across:
● GoHighLevel, WordPress, Google Analytics 4
● Google Ads, Reddit Ads, Adroll
● Notion, Jira, Slack
● And whatever else you recommend to help us improve.
Job Type: Full-time
Pay: From Php50,000.00 per month
Work Location: Remote
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