DIGITAL MARKETING SPECIALIST

ABOUT US:

Our client is in the Dental Care industry in Australia, providing comprehensive service and solutions to our customers. We are committed to offering the best possible service to our customers and are always looking for talented professionals to join our team.

Role Overview

We are seeking a highly skilled and independent player Digital Marketing Specialist with strong hands-on experience in SEO, content management, paid advertising, and website administration to support our digital growth initiatives. This role will be responsible for managing end-to-end digital marketing execution while ensuring consistent brand presence across all digital channels.

The ideal candidate has a strong blend of technical marketing skills and creative execution, with the ability to manage websites (WordPress/WooCommerce), optimize content for search and conversion, and support paid and organic lead generation initiatives.

Key Responsibilities:

Digital Marketing & Campaign Execution

Develop, execute, and optimize digital marketing strategies across SEO, paid ads, and content marketing to drive traffic, engagement, and lead generation.

Support and manage Google Ads and social media advertising campaigns (paid and organic) aligned with business objectives.

Work closely with internal stakeholders to align marketing initiatives with sales and growth targets.

SEO & Content Management:

Perform on-page and basic technical SEO including keyword research, metadata optimization, content optimization, and site structure improvements.

Manage and moderate website and social media content to ensure accuracy, relevance, and brand compliance.

Develop and implement content calendars for blogs, landing pages, and social media platforms.

Website Management (WordPress / WooCommerce):

Manage, update, and maintain company websites built on WordPress and WooCommerce, including page updates, content uploads, plugins, and basic troubleshooting.

Coordinate website enhancements related to UX, conversion optimization, and SEO best practices.

Ensure website performance, security updates, and integration with marketing tools and analytics platforms.

Creative & Brand Management:

Create and manage digital assets including banners, ads, landing page visuals, and social media creatives using Canva and Adobe Creative Suite (Photoshop & Illustrator).

Maintain and enforce brand guidelines across all digital platforms to ensure consistent messaging and visual identity.

Analytics & Optimization:

Track and analyze marketing performance using analytics tools (Google Analytics, Search Console, ad platforms).

Provide regular performance insights and recommendations for continuous improvement.

Job Requirements:

1+ years of experience in digital marketing, preferably in a multi-channel or performance-driven environment.

Strong working experience in SEO (on-page and basic technical), content management, and paid digital advertising.

Hands-on experience managing WordPress and WooCommerce websites.

Proven experience managing and moderating content across LinkedIn, Facebook, Instagram, and other social platforms.

Proficiency in Canva and Adobe Creative Suite (Photoshop & Illustrator).

Excellent written and verbal communication skills in English (Tagalog proficiency is a plus).

Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.

Analytical mindset with experience using marketing performance and reporting tools.

Experience working with AI-powered marketing tools is an advantage.

WHY CHOOSE US?

Starting pay is PHP40,000 package.

A dynamic and fast-paced work environment with opportunities for growth and development.

A supportive and collegial team of experienced professionals.

The opportunity to work for a leading Dental Care company in Australia.

Collaborative working environment. Strong communication and teamwork.

Career progression

Bonus and salary increment

HMO and other amazing perks await