Marketing Manager
7 days ago
Responsibilities
Job Description
- Plan, execute, and optimize marketing campaigns for Tier 2 (Growth) and Tier 3 (Long-tail) merchants
- Partner directly with the BD team to:
- Identify promotional opportunities from new and existing merchant partnerships
- Co-develop marketing calendars, offers, and assets aligned with business goals
- Support merchant onboarding with launch and promotional campaigns
- Manage campaign budgets, ensuring efficient allocation and high ROI
- Oversee end-to-end campaign execution — from concept and creative brief to launch and performance review
- Track and analyze performance metrics, generating insights and improvement plans
- Collaborate with design and marketing teams to deliver on-brand, high-impact campaigns
- Contribute to reporting and performance review sessions across marketing and BD
Qualifications
- 3+ years of experience in marketing campaign management or partnership marketing — ideally in fintech, retail, e-commerce, or loyalty programs
- Proven track record of managing promotional campaigns or merchant-driven offers from planning to execution
- Strong coordination and stakeholder management skills, especially working with BD, merchant, or partner teams
- Comfortable managing budgets, timelines, and performance reviews
- Analytical and detail-oriented mindset, with the ability to track campaign performance and optimize future initiatives
- Thrives in a fast-paced, startup environment with evolving priorities
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