
Brand Marketing Officer
1 day ago
Position Title: Brand Marketing Officer
Office/Department: Marketing Department
Coordinates Closely With: Senior Brand Marketing Coordinator, Sales Team, and Product Admin Team
Location: Quezon City, Metro Manila
SummaryThe Brand Marketing Officer plays a key role in implementing and monitoring marketing initiatives across multiple brands within the company's portfolio. Positioned as a tactical executor of campaigns, the Brand Marketing Officer ensures that marketing activities—both digital and traditional—are delivered on time, aligned with business objectives, and consistent with brand standards.
As part of a dynamic marketing team in a family-owned automotive accessories enterprise, the Brand Marketing Officer contributes to both day-to-day marketing operations and special projects, providing creative input, timely delivery of outputs, and close collaboration with internal and external stakeholders.
Key ResponsibilitiesCampaign Implementation & Coordination
Execute brand campaigns and promotions in alignment with departmental plans.
- Coordinate with suppliers, creatives, printers, and vendors to deliver campaign materials.
- Track campaign milestones and ensure adherence to deadlines.
Digital Marketing Execution
Manage daily posting, scheduling, and monitoring of social media accounts.
- Assist in running paid ads (Meta, Google) and monitor performance.
- Respond to customer messages, comments, and online inquiries in a timely manner.
Content Development & Brand Assets
Support the creation of marketing collaterals (graphics, captions, videos).
- Maintain organized repositories of brand assets and ensure consistency in use.
- Ensure all outputs adhere to brand identity guidelines.
Trade & Channel Marketing
Provide support during product launches, dealer activations, and trade shows.
- Coordinate event logistics and consolidate feedback from trade partners.
Market Research & Analytics
Conduct regular market scans and competitor monitoring to inform campaigns.
- Track and analyze performance of digital and offline marketing activities.
- Provide actionable insights to improve campaigns and consumer engagement.
Reporting & Documentation
Compile and submit campaign performance reports and presentations.
- Maintain accurate records of marketing materials, analytics, and activities.
Cross-functional Collaboration
Work with the Sales and Product teams to ensure marketing efforts support revenue goals.
- Support internal communication campaigns and employee engagement initiatives when required.
- Participate in interdepartmental projects as assigned.
Qualifications
· Bachelor's degree in Marketing, Communications, Multimedia Arts, or related field.
· At least 2–3 years of work experience in digital marketing, campaign execution, or brand support (internships and volunteer work may be considered).
· Proficiency in digital marketing platforms (Meta Business Suite, Canva, Google Ads, SEO/SEM tools).
· Basic knowledge of graphic design, video editing, or copywriting is an advantage.
· Strong organizational skills, creativity, and attention to detail.
· Effective written and verbal communication in both English and Filipino.
Core Competencies· Creativity and Innovation
· Digital Fluency and Content Creation
· Collaboration and Teamwork
· Attention to Detail and Executional Excellence
· Adaptability and Initiative
· Brand and Customer Orientation
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