Digital Marketing Officer

3 days ago

Quezon City, National Capital Region, Philippines Mc Wilson Corporation Full time ₱1,200,000 - ₱2,400,000 per year

Primary Function

The Digital Marketing Officer is responsible for executing and optimizing digital marketing strategies to grow brand awareness, engagement, and sales across all online platforms for Mc Wilson Food Group's restaurant brands: Gringo, Honeybon, and Tatatito. This role supports campaign development, performance monitoring, and content production while aligning with brand identity and business goals.

Key Responsibilities

1. Digital Strategy & Campaign Execution

  • Assist in the development and implementation of digital marketing plans aligned with overall brand strategies.
  • Execute campaigns across key digital channels (Facebook, Instagram, TikTok, YouTube, Google, etc.), including content calendars, media placements, and engagement strategies.
  • Coordinate paid digital advertising (FB/IG Ads, Google Ads, YouTube pre-rolls, TikTok Ads) with performance-driven objectives (reach, traffic, conversions, etc.).
  • Assist in email marketing, SMS campaigns, and loyalty CRM programs where applicable.

2. Content Creation & Management

  • Collaborate with internal creative teams and third-party content creators to develop digital-first content (photos, videos, reels, carousels, stories, etc.).
  • Ensure content is on-brand, visually compelling, and optimized per platform best practices.
  • Manage brand social media pages and respond to community inquiries and engagement.

3. Performance Analytics

  • Track and analyze campaign metrics including reach, engagement, click-through rates, cost per acquisition, and ROAS.
  • Provide regular reports and insights to optimize performance and guide strategic direction.
  • Conduct A/B tests and report findings to improve future digital efforts.

4. Website & Digital Asset Oversight

  • Manage updates and UX improvements on brand websites and landing pages (e.g., promo banners, online menus, location updates).
  • Work with web developers or platforms (e.g., Shopify, Wordpress, Wix) as needed for optimizations.

5. Online PR & Influencer Relations

  • Build and maintain relationships with digital publishers, bloggers, influencers, and online communities relevant to the brand.
  • Manage digital PR campaigns and influencer collaborations to drive awareness and positive brand sentiment.
  • Monitor online mentions, reviews, and press coverage; coordinate responses or brand statements when necessary.
  • Work with internal teams to identify storytelling opportunities that can be amplified through PR and influencer channels.

5. Cross-Functional Collaboration

  • Work closely with brand marketing leads, operations, and design teams to align campaigns with product launches, store openings, and in-store promotions.
  • Support marketing initiatives by ensuring digital channels reflect the current brand campaigns and messaging.

Qualifications

  • Bachelor's degree in Marketing, Communications, Multimedia Arts, or related field.
  • Minimum 3 years of experience in digital marketing, preferably in food & beverage, retail, or consumer goods.
  • Basic proficiency in graphic tools (e.g., Canva, Adobe Creative Suite) and short-form video editing is a plus.
  • Strong analytical, organizational, and communication skills.
  • Passion for food, culture, and digital trends.

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