Manager, Brand Marketing
4 days ago
POSITION SUMMARY
This role focuses on leading data-driven strategies and integrated campaigns across Hotel, F&B, Retail, and Entertainment. The candidate must have a strong background in brand development, events management, and creative execution, with a solid grasp of industry trends and the ability to collaborate cross-functionally to deliver brand-aligned, impactful campaigns.
DUTIES AND RESPONSIBILITIES
- Develops and executes innovative marketing strategies to enhance brand positioning and drive business performance across Hotel, F&B, Retail, and Entertainment.
- Uses data-driven insights to identify growth opportunities, boost customer engagement, and strengthen brand presence.
- Formulates strategies that leverage market opportunities and internal brand strengths.
- Identifies trends in the Hotel and Retail sectors to create relevant opportunities for the brands.
- Plans and directs marketing efforts for hotel, F&B, and non-gaming units.
- Conceptualizes strategic initiatives and oversees campaign execution.
- Leads cross-functional collaboration to implement marketing strategies.
- Manages partnerships with advertising agencies, digital firms, and production companies.
- Cultivates a creative marketing culture aligned with the brand's identity.
- Builds strong internal partnerships to deliver integrated, objective-driven marketing campaigns.
- Collaborates with stakeholders to ensure a cohesive marketing strategy across the resort.
- Analyzes campaign performance and provides strategic recommendations for optimization.
- Keeps updated with trends and best practices in marketing and customer acquisition.
- Oversees and manages the brand marketing budget, ensuring alignment with objectives.
QUALIFICATIONS AND REQUIREMENTS
- Bachelor's degree in Marketing, Business, or a related field
- 5–7+ years of experience in brand strategy, data-driven marketing, and cross-functional team leadership
- Proven success in a senior or managerial marketing role
- Strong creative judgment with the ability to align concepts to brand standards
- In-depth knowledge of current marketing trends, tools, and customer acquisition strategies
- Skilled in leading and developing high-performing teams
- Proficient in digital marketing platforms, analytics tools, and CRM systems
- Strong communicator with experience collaborating across departments and stakeholders
- Analytical mindset with a focus on performance metrics and data-based decision-making
- Results-driven and innovative, with the ability to manage complex marketing initiatives end-to-end
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