Manager, Brand Marketing

4 days ago

Paranaque City, Calabarzon, Philippines Solaire Resort & Casino Full time ₱1,500,000 - ₱2,500,000 per year

POSITION SUMMARY

This role focuses on leading data-driven strategies and integrated campaigns across Hotel, F&B, Retail, and Entertainment. The candidate must have a strong background in brand development, events management, and creative execution, with a solid grasp of industry trends and the ability to collaborate cross-functionally to deliver brand-aligned, impactful campaigns.

DUTIES AND RESPONSIBILITIES

  • Develops and executes innovative marketing strategies to enhance brand positioning and drive business performance across Hotel, F&B, Retail, and Entertainment.
  • Uses data-driven insights to identify growth opportunities, boost customer engagement, and strengthen brand presence.
  • Formulates strategies that leverage market opportunities and internal brand strengths.
  • Identifies trends in the Hotel and Retail sectors to create relevant opportunities for the brands.
  • Plans and directs marketing efforts for hotel, F&B, and non-gaming units.
  • Conceptualizes strategic initiatives and oversees campaign execution.
  • Leads cross-functional collaboration to implement marketing strategies.
  • Manages partnerships with advertising agencies, digital firms, and production companies.
  • Cultivates a creative marketing culture aligned with the brand's identity.
  • Builds strong internal partnerships to deliver integrated, objective-driven marketing campaigns.
  • Collaborates with stakeholders to ensure a cohesive marketing strategy across the resort.
  • Analyzes campaign performance and provides strategic recommendations for optimization.
  • Keeps updated with trends and best practices in marketing and customer acquisition.
  • Oversees and manages the brand marketing budget, ensuring alignment with objectives.

QUALIFICATIONS AND REQUIREMENTS

  • Bachelor's degree in Marketing, Business, or a related field
  • 5–7+ years of experience in brand strategy, data-driven marketing, and cross-functional team leadership
  • Proven success in a senior or managerial marketing role
  • Strong creative judgment with the ability to align concepts to brand standards
  • In-depth knowledge of current marketing trends, tools, and customer acquisition strategies
  • Skilled in leading and developing high-performing teams
  • Proficient in digital marketing platforms, analytics tools, and CRM systems
  • Strong communicator with experience collaborating across departments and stakeholders
  • Analytical mindset with a focus on performance metrics and data-based decision-making
  • Results-driven and innovative, with the ability to manage complex marketing initiatives end-to-end

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