Manager, Brand Gaming

4 days ago

Paranaque City, Calabarzon, Philippines Bloomberry Resorts and Hotels Inc. Full time $80,000 - $120,000 per year

Position Summary

The Brand Gaming team is in charge of attracting and acquiring potential gaming customers to the property. Their primary mission is to create interest in Solaire's gaming experience, encourage visits to the property, and convert these prospects into members of the Solaire Rewards program. Once a customer enrolls in the program, the responsibility for managing the relationship and customer lifecycle is handed over to the Casino Marketing team.

Duties and Responsibilities

1. Customer Acquisition & Engagement

  • Create
    marketing strategies for mass, premium, and VIP gaming segments.
  • Target
    non-members to increase gaming floor visits.
  • Develop
    brand messaging, promotions, and experiences to encourage trial play.
  • Collaborate
    with events, digital media, and PR teams for visibility.

2. Solaire Rewards Conversion Focus

  • Design
    strategies and experiences to encourage sign-ups (e.g., welcome offers).
  • Partner
    with Casino Marketing for trial play activations.
  • Monitor
    and support each stage of the conversion funnel.

3. New Gaming Product Launches

  • Lead
    branding and marketing for new gaming products (slots, tables, ETGs,
    themed zones).
  • Ensure
    launches have strong visuals, clear value propositions, and tactical
    support.
  • Work
    with Gaming Operations to enhance customer-facing experiences.

4. Regional Marketing

  • Develop
    campaigns for high-potential regional markets (e.g., Korea, Taiwan,
    Malaysia, Singapore, Vietnam).
  • Coordinate
    with travel agencies and partners to build interest pre-arrival.
  • Customize
    messaging based on market-specific behaviors in collaboration with Casino
    Marketing.

5. Cross-Functional Alignment

  • Collaborate
    with Digital, Marketing Services, PR, and Events teams.
  • Aim to
    maximize the impact of customer acquisition campaigns.

6. Analytics and Performance Tracking

  • Use
    data analytics to profile potential customers and identify
    high-opportunity segments (e.g., lookalikes, propensity modeling).

  • Track
    campaign effectiveness via:

  • Visitation
    rates

  • Sign-up
    rates

  • Cost-per-acquisition

  • Continuously
    optimize strategies based on performance and market feedback.

Requirements

Experience Required

  • Bachelor's
    degree in Marketing, Business, or related field (Master's preferred).
  • 5–8
    years of brand management experience, ideally in gaming/casino, integrated
    resorts, or hospitality.

Key Competencies and Skills

  • Strong
    analytical skills for interpreting market data and crafting marketing
    initiatives.
  • Excellent
    written and verbal communication and interpersonal skills.
  • Critical
    thinking and decision-making abilities.
  • Leadership
    skills with the ability to mentor and develop strategic thinking in team
    members.
  • Results-
    and solutions-oriented mindset.
  • Creativity
    aligned with Solaire's brand identity and marketing goals.

  • Knowledge
    in:

  • Digital
    Marketing

  • E-commerce

  • Acquisition
    marketing

  • Proficiency
    in marketing platforms and relevant technologies.

  • Effective
    project management capabilities.

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