Email Marketing Specialist

2 weeks ago


Work from Home, Philippines WORKFLOW Full time

Email Marketing Specialist (Direct-Response & Lifecycle – Home Services)

About Us

We operate multiple home-service businesses (plumbing, appliance repair, water purification) across Canada and the U.S.

Email is a revenue channel, not a branding exercise.

If your emails don't book jobs, recover leads, or increase LTV, this role is not for you.

What You'll Be Responsible For

You will own conversion-focused email flows tied directly to revenue:

Core Responsibilities

  • Lead nurture sequences (new leads → booked calls)

  • Follow-ups for unbooked / ghosted leads

  • Post-service sequences (reviews, referrals, upsells)

  • Membership & maintenance plan emails

  • Reactivation campaigns (cold / lost customers)

  • Simple broadcast campaigns (promos, reminders)

This is direct-response lifecycle email, not newsletters.

What You Must Understand (Non-Negotiable)

You must understand:

  • Appointment-based businesses

  • Lead → booking → service → repeat customer flow

  • Objections: price, trust, "I'll think about it"

  • How timing + messaging affects booking rate

  • How to write emails that get opened and clicked

You think in:

  • Open rate

  • Click-through rate

  • Booking rate

  • Revenue per lead

  • Customer lifetime value (LTV)

What This Role Is NOT

Newsletter writing

Brand storytelling

Long essays

Corporate tone

"Let's educate the audience" fluff

Short. Clear. Action-driven.

Tools & Experience

You should be comfortable with:

  • Klaviyo / Mailchimp / ActiveCampaign (or similar)

  • CRM-driven triggers

  • Simple segmentation (new lead, booked, unbooked, customer)

  • A/B testing subject lines & CTAs

HTML skills are nice to have, not required.

How Success Is Measured

  • Increase lead → booking conversion

  • Recover unbooked leads

  • Increase repeat jobs & memberships

  • Revenue generated from email

Emails that don't perform get rewritten or removed.

Required Application Answers (MANDATORY)

Applications without answers will be ignored.

  1. Share examples of email flows that produced results.

  2. How do you increase open rates without clickbait?

  3. How would you follow up with a lead who didn't book after requesting service?

  4. What matters more: subject line or email body, and why?

  5. How do you write emails people don't ignore?

Job Type: Full-time

Pay: Php35, Php50,000.00 per month

Work Location: Remote



  • Work from Home, Philippines Nerve Technologies Full time

    About the Role:We are looking for a detail-oriented and creative Email Marketing Specialist who can help us build, optimize, and manage our email campaigns. The ideal candidate is experienced in automation workflows, segmentation, A/B testing, and crafting compelling copy that converts.Key Responsibilities:Create and execute email marketing campaigns...


  • Work from Home, Philippines Flexscale Full time

    Internal Job Title: Email Marketing SpecialistType of Employment: Full TimeSalary: USD (depending on experience)Desired No. of Hours per Week: 40Job Level: Mid-Senior LevelWho You AreWe're looking for an experienced Email Marketing Specialist to take ownership of our full-cycle email marketing efforts. This role will be responsible for building, managing,...


  • Work from Home, Philippines Guiding Star Full time

    Position: Email Marketing SpecialistRate: Starting at $4 per hour (USD)Type: Full-time | Long-term Contract | RemoteTimezone: EST (Graveyard)Key ResponsibilitiesBuild, nurture, and maintain strong relationships with high-ticket and VIP vendors.Assist and report directly to the CEO, providing updates and supporting daily operations, including scheduling and...


  • Work from Home, Philippines manukind Full time

    Email & Lifecycle Marketing Specialist (Klaviyo + Shopify)Industry: Baby formula & baby products eCommerceWork Hours: Must have partial US time overlapAbout the RoleWe are a fast-growing baby formula and baby products eCommerce brand looking for an Email & Lifecycle Marketing Specialist with strong experience in Klaviyo and a solid understanding of...


  • Work from Home, Philippines Chronos Agency Full time

    JOB PURPOSE The Activations Specialist is responsible for the backend execution of marketing strategies, ensuring high-quality deliverables and optimized campaign performance. This role focuses on the technical and operational aspects of campaign implementation, working closely with the creative team to produce and execute retention marketing campaigns. ...


  • Work from Home, Philippines Talent Gateway Full time

    Digital Marketing Specialist (Klaviyo Expert)We are looking for a highly experienced Email Marketing Specialist with deep, hands-on expertise in Klaviyo. This role is ideal for someone who has mastered email flows, segmentation, and content strategy. Experience in women's fashion or similar niches will be a strong advantage.This is a long-term, part-time...


  • Work from Home, Philippines Better Hires Full time

    Cold Email Outreach Specialist (B2B)Company: Focus: Home Improvement & Service Business OwnersLocation: RemoteAbout PeopleGen treats recruiting like customer acquisition. We run marketing funnels that pull qualified candidates to your door, screened, interested, and ready to start. Built for home improvement and service contractors who are tired of job...


  • Work from Home, Philippines Ten Eighty Hospitality Full time

    Job Role SummaryThe Digital Marketing Specialist is responsible for enhancing brand visibility, driving qualified leads, and improving customer engagement across digital channels. This role oversees end-to-end digital marketing initiatives including paid media, SEO, social media, and email marketing—while leveraging performance data to optimize campaigns,...


  • Work from Home, Philippines Sharprocket Digital Marketing Full time

    JOB DESCRIPTION:Conduct website research in various industriesGather contact information like emails and contact namesCraft emails and schedule them to send to publishers and bloggersMonitor email responses from time to timeWrite content for SharpRocket blog as requestedGather factual information from external sources for content development, i.e. for...


  • Work from Home, Philippines With Infiniti Inc. Full time

    "With Infiniti" is re-defining how tech startups scale by providing world-class operational support. We work behind the scenes to help fast-growing companies streamline their processes, manage key functions like finance, people ops, social media, customer success, and compliance, and ensure founders can focus on building and innovating.As a member of our...