Email Marketing Specialist
2 weeks ago
Email Marketing Specialist (Direct-Response & Lifecycle – Home Services)
About Us
We operate multiple home-service businesses (plumbing, appliance repair, water purification) across Canada and the U.S.
Email is a revenue channel, not a branding exercise.
If your emails don't book jobs, recover leads, or increase LTV, this role is not for you.
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What You'll Be Responsible For
You will own conversion-focused email flows tied directly to revenue:
Core Responsibilities
Lead nurture sequences (new leads → booked calls)
Follow-ups for unbooked / ghosted leads
Post-service sequences (reviews, referrals, upsells)
Membership & maintenance plan emails
Reactivation campaigns (cold / lost customers)
Simple broadcast campaigns (promos, reminders)
This is direct-response lifecycle email, not newsletters.
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What You Must Understand (Non-Negotiable)
You must understand:
Appointment-based businesses
Lead → booking → service → repeat customer flow
Objections: price, trust, "I'll think about it"
How timing + messaging affects booking rate
How to write emails that get opened and clicked
You think in:
Open rate
Click-through rate
Booking rate
Revenue per lead
Customer lifetime value (LTV)
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What This Role Is NOT
Newsletter writing
Brand storytelling
Long essays
Corporate tone
"Let's educate the audience" fluff
Short. Clear. Action-driven.
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Tools & Experience
You should be comfortable with:
Klaviyo / Mailchimp / ActiveCampaign (or similar)
CRM-driven triggers
Simple segmentation (new lead, booked, unbooked, customer)
A/B testing subject lines & CTAs
HTML skills are nice to have, not required.
⸻
How Success Is Measured
Increase lead → booking conversion
Recover unbooked leads
Increase repeat jobs & memberships
Revenue generated from email
Emails that don't perform get rewritten or removed.
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Required Application Answers (MANDATORY)
Applications without answers will be ignored.
Share examples of email flows that produced results.
How do you increase open rates without clickbait?
How would you follow up with a lead who didn't book after requesting service?
What matters more: subject line or email body, and why?
How do you write emails people don't ignore?
Job Type: Full-time
Pay: Php35, Php50,000.00 per month
Work Location: Remote
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