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Sr. Digital Marketing Specialist
2 weeks ago
- Develop and implement a data-informed content strategy across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
- Create monthly content calendars, including post planning, copywriting, scheduling, and publishing.
- Align content with brand voice and campaign goals using compelling visuals and storytelling.
- Manage audience engagement—responding to comments, DMs, and mentions within 24 hours.
- Collaborate with influencers, creators, and internal design teams to produce impactful content.
- Stay updated on social media trends, algorithm changes, and platform innovations.
- Prepare weekly and monthly social media performance reports with insights and recommendations. Digital Advertising & Performance Marketing:
- Plan, execute, and optimize ad campaigns across Meta, Google (Search, Display, YouTube), TikTok Ads Manager, and LinkedIn.
- Segment and target audiences using advanced tools; tailor creatives per platform and objective (e.g., awareness, conversion, lead gen).
- Implement and manage conversion tracking using Meta Pixel, Google Tag Manager, TikTok Pixel, and GA4.
- Conduct A/B tests on ad formats, copy, and creatives; analyze social media metrics/performance and other campaign data to track progress.
- Collaborate with the marketing team and sales teams to ensure alignment between paid and organic efforts.
Qualifications:
- Bachelor's degree in Marketing, Communications, Advertising, or related field.
- At least 3–5 years of experience in social media management and digital advertising.
- Strong analytical skills for interpreting performance data and optimizing campaigns.
- Proven track record of successful Meta, Google, TikTok, and LinkedIn campaigns.
- Proficient in ad automation and analytics tools: Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager,
- Skilled in PR/media coordination and influencer collaborations.
- Highly organized, agile, and responsive to fast-paced marketing needs.
- Provide actionable insights based on data to improve marketing tactics and ROI.
Job Type: Full-time
Work Location: In person
