Marketing Specialist
10 hours ago
Job Purpose:
To actively identify, target, and secure new business opportunities by promoting the company's services to potential clients. The Marketing Specialist will design and execute client acquisition campaigns, build lead pipelines, and foster brand visibility in target industries.
Key Responsibilities:1. Client Prospecting & Outreach
- Research and identify potential clients in relevant industries (e.g., retail, logistics, FMCG).
- Build and maintain a database of leads and prospects.
Initiate contact with leads through calls, emails, networking events, and online platforms.
Marketing Campaigns
Develop B2B campaigns focused on client acquisition.
- Collaborate with the design team on materials like service brochures, pitch decks, email marketing, and social media assets.
Monitor campaign effectiveness and lead conversion rates.
Client Meetings & Presentations
Schedule and attend client meetings, presentations, and pitches (virtual or onsite).
Understand client needs and tailor marketing messages and service offerings accordingly.
Brand Visibility & Market Research
Represent the company in trade shows, expos, and industry forums.
- Monitor competitor activities and industry trends to refine strategies.
Suggest innovations to improve client targeting and acquisition effectiveness.
Reporting & Coordination
Prepare weekly reports on prospecting activities, lead status, and acquisition progress.
- Coordinate with operations and client service teams for smooth onboarding of new clients.
Qualifications:
- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience: Minimum 2 years of experience in B2B marketing or business development, preferably in services (audit, consulting, logistics, etc.).
- Skills:
- Strong communication and interpersonal skills.
- Sales-driven mindset and ability to close leads.
- Familiarity with CRM tools and lead generation platforms.
- Basic knowledge of digital marketing tools (email campaigns, LinkedIn outreach, etc.).
Key Competencies:
- Proactive and goal-oriented
- Persuasive and confident presenter
- Strategic thinking with attention to detail
- Able to work independently and collaboratively
- Good analytical and reporting skills
Job Types: Full-time, Permanent
Benefits:
- Company Christmas gift
- Opportunities for promotion
- Paid training
- Promotion to permanent employee
Job Types: Full-time, Permanent
Pay: Php23, Php25,000.00 per month
Benefits:
- Paid training
Work Location: In person
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