Marketing Specialist

5 days ago

Mandaluyong City, National Capital Region, Philippines Maya Full time ₱900,000 - ₱1,200,000 per year

About the job

Overview:

The
Marketing Specialist
is primarily responsible for defining, developing, and activating go-to-market strategies to drive the acquisition of the right mix of new Maya users from all available consumer products and channels. This role is within the Consumer Growth and Ecosystem Function, and the incumbent works closely with Consumer Solutions, Product, Business Development, Sales, and Other Marketing Teams to drive strategic thinking and implementation of key initiatives and campaigns to achieve respective business OKRs. This individual also plays a key role in idea generation, project management, execution, and measurement of go-to-market programs and initiatives.

What you will do:

  • Drive low-cost and effective acquisition from existing and new channels by working through Sales, CLM, Marketing, Strategic Partnerships, and BU Teams, and ensuring initiatives are per Growth's defined strategy
  • Work closely with the Head of Acquisition to identify insights, trends, and key growth opportunities, co-develop action plans/ programs/ campaigns to achieve business targets, and align resources to support go-to-market activities in response to business needs for new user acquisition.
  • Build a deep understanding of the various customer segments (personas, cohorts, journey mapping) to clearly define positioning with key segments and strategically develop campaigns to drive value and meet business targets.
  • Champion customer-centric acquisition strategy and go-to-market plans to Commercial Leadership and cross-functional stakeholders (e.g., Business Product/ UX, Marketing Capabilities Teams, etc.) to get buy-in and enable program implementation.
  • Collaborate closely with Mesh counterparts for strategic discussions and implementation of core programs and initiatives, primarily for tactical growth and marketing campaigns, from market insight/ research, campaign conceptualization, business case development, campaign implementation (promo onboarding, creative development, CLM, and media implementation), to monitoring and optimization.
  • Measure and evaluate marketing and program effectiveness via data analytics and tools and recommend optimizations to achieve core business OKRs.
  • Leverage Maya's Ecosystem and collaborate with Sales (Maya Business and Maya Center) and Business Development Teams to conceptualize/ support initiatives that cater to distribution channels and key accounts (i.e., co-marketing opportunities) to further drive acquisition and retention
  • Build knowledge of the competitive environment– from trends, products, technologies, regulations, and competitor activities; and leverage this to knowledge for campaign development and business strategies.
  • Provide insights and inputs to UX/ product, tools, and process improvements to enhance customer journey and ways of working efficiencies.

What we are looking for:

  • At least 3-5 years of relevant experience in Growth, Brand, or Performance/ Digital Marketing
  • Background in industries such as Fintech and e-commerce is a plus
  • Competent with using Microsoft PowerPoint, Word, and Excel, including Pivot tables, reporting, and charts. Knowledge of Power BI a plus

  • Marketing Specialist

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Tap Growth ai Full time ₱400,000 - ₱600,000 per year

    We're Hiring: Marketing SpecialistWe are on the lookout for a talented and innovative Marketing Specialist to join our dynamic team. The ideal candidate will possess a strong blend of creativity and technical skills, enabling them to design compelling marketing materials that effectively communicate our brand's message.Location:Mandaluyong, PhilippinesWork...

  • Public Market Specialist

    2 weeks ago

    Quezon City, National Capital Region, Philippines Ace Promotion & Marketing Corporation Full time ₱30,000 - ₱60,000 per year

    The Public Market Sales Specialist is responsible for managing sales activities within public markets.This role involves engaging with vendors, ensuring product availability, and driving sales growth in traditional market environments.Develop and implement sales strategies for public markets.Build and maintain strong relationships with market vendors and...

  • Sales and Marketing Specialist

    1 day ago

    Mandaluyong City, National Capital Region, Philippines Mastermind Full time ₱800,000 - ₱1,200,000 per year

    The Sales & Marketing Executive/Specialist will be instrumental in executing strategic marketing campaigns and impactful activation activities designed to elevate the MASTERMIND Autoworks brand and expand our market presence, with a particular focus on B2B partnerships and attracting high-net-worth individual clients. This role demands a professional capable...

  • Email Marketing Specialist

    2 weeks ago

    Mandaluyong City, National Capital Region, Philippines Smartchannel Pty Ltd Full time ₱900,000 - ₱1,200,000 per year

    Position:Email Marketing SpecialistSchedule:Day ShiftEmployment Type:Full-timeAbout the Role:We're looking for a hands-on Email Marketing Specialist to help shape the way we communicate across a family of growing consumer brands. You'll manage everything from setup and segmentation to campaign launches and performance reporting—mostly using no-code...

  • Digital Marketing Specialist

    1 day ago

    Mandaluyong City, National Capital Region, Philippines Enabled Full time ₱30,000 - ₱60,000 per year

    JOB SUMMARY: We are seeking an experienced and dynamic Digital Marketing Specialist to join our team. The ideal candidate should possess exceptional analytical skills and a strong passion for advertising. The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies that align with our business objectives and...

  • Online Marketing Specialist

    1 day ago

    Mandaluyong City, National Capital Region, Philippines Citicentral Properties Inc Full time

    Role DescriptionThis is a full-time on-site role for an Online Marketing Specialist located in Mandaluyong. The Online Marketing Associate will be responsible for developing and implementing online marketing strategies, managing social media accounts, creating content, and running digital marketing campaigns.ResponsibilitiesOversee social media accounts,...

  • Digital Marketing Specialist

    1 day ago

    Mandaluyong City, National Capital Region, Philippines Filinvest Group Full time ₱80,000 - ₱120,000 per year

    Job Summary:The Digital Marketing Specialist - NCR & Central Luzon will be responsible for executing regional social media strategies in alignment with corporate-prescribed content. The role involves localizing social media calendars and materials, deploying regional campaigns, managing community engagement, and handling paid social media boosting efforts...

  • Trade Marketing Manager

    7 days ago

    Caloocan City, National Capital Region, Philippines Lifestrong Marketing Inc. Full time ₱900,000 - ₱1,200,000 per year

    TheTrade Marketing Managerwill develop, implement and evaluate trade marketing activities and campaigns. This role will oversee a team of trade marketing specialists, coordinators, promodisers, beauty consultants and collaborating with other departments such as sales, marketing and product development. Attention to detail, proactive, organizational and...

  • Marketing Associate

    1 day ago

    Quezon City, National Capital Region, Philippines Concept Specialist Full time ₱216,840 per year

    Undertake daily administrative tasks to ensure the functionality and coordination of the department's activitiesSupport Brand Managers in organizing various projectsConduct market research and analyze consumer rating reports/ questionnairesEmploy marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)Update...

  • Digital Email Marketing Specialist

    1 day ago

    Mandaluyong City, National Capital Region, Philippines Vertiv Full time ₱900,000 - ₱1,200,000 per year

    Join a High-Performance Culture That Drives Innovation and Excellence At Vertiv, we don't just hire talent— we cultivate leaders who drive innovation and engage teams to push the limits of what's possible. As a global leader in critical digital