Digital Marketing Strategist

4 hours ago

Naga P, Philippines DAILY JOE Full time ₱240,000 - ₱360,000 per year

Digital Marketing Strategist

Strategy-Focused (No Content Production)

Work Setup: On-site / In-Office, open to remote set-up

Office Location: Daily Joe Office, Naga City

Schedule: Monday–Friday, 8:00 AM – 5:00 PM

Role Overview

Daily Joe is hiring a Digital Marketing Strategist to lead the planning, conceptualization, and optimization of all our digital efforts, including social media strategy, paid ads, SEO, analytics, and online brand management.

This is a pure strategy and management role.

You will not produce content, but you will direct, brief, and guide the creators to ensure all content drives reach, engagement, and virality while aligning with Daily Joe's brand direction.

Key Responsibilities

1. Digital Strategy & Content Planning

  • Lead the overall digital marketing strategy (social, SEO, paid, web, content themes).
  • Develop campaign concepts, content calendars, and trend-driven ideas.
  • Create strong creative briefs for content creators and student contributors.
  • Ensure all content aligns with brand voice, visuals, and growth goals.

2. Social Media Strategy

  • Own strategy for Facebook, Instagram, TikTok, and other platforms.
  • Identify trending formats and viral opportunities.
  • Strategize community engagement and audience growth.
  • Audit and update all Daily Joe accounts for accuracy and consistency.

3. SEO & Website Optimization

  • Improve website visibility through keyword research and SEO best practices.
  • Optimize page metadata, structure, and user experience.
  • Strengthen Google Business Profile performance for each branch.
  • Track search performance and implement improvements.

4. Paid Ads & Performance Marketing

  • Manage and optimize paid campaigns across:
  • Meta Ads
  • TikTok Ads
  • Google Ads
  • Conduct A/B testing, audience targeting, and creative strategy.
  • Recommend budget allocations and scale winning campaigns.

5. Reporting, Analysis & Growth

  • Provide weekly and monthly analytics reports.
  • Track KPIs (engagement, reach, conversion, retention).
  • Identify top-performing content and refine strategy accordingly.
  • Evaluate SEO performance, CPA, ROAS, CAC, and digital growth metrics.

Qualifications:

  • 2–3 years of hands-on experience in digital marketing strategy.
  • Strong background in social media strategy, SEO, and paid ads.
  • Proven ability to grow accounts and improve campaign performance.
  • Familiarity with food, retail, lifestyle, or Gen Z-oriented brands is a plus.
  • Highly analytical, trend-aware, and strong in content ideation.
  • Able to create clear briefs and manage content creators effectively.
  • Comfortable working with cross-functional teams.

Nice to Have

  • Experience managing youth-oriented or student-driven campaigns.
  • Basic understanding of UX or website journey improvements.
  • Knowledge of email marketing, CRM, or loyalty funnels.
  • Experience coordinating with agencies or freelancers.

Job Type: Full-time

Pay: From Php20,000.00 per month

Benefits:

  • Company Christmas gift
  • Company events
  • Flexible schedule
  • Flextime
  • Opportunities for promotion
  • Paid training
  • Pay raise
  • Promotion to permanent employee
  • Work from home

Work Location: In person

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