Digital Marketing Strategist

3 hours ago


Naga, Bicol, Philippines Daily Joe Full time ₱400,000 - ₱600,000 per year

Digital Marketing Strategist

Strategy-Focused (No Content Production)

Work Setup: On-site / In-Office, open to remote set-up

Office Location: Daily Joe Office, Naga City, Camarines Sur

Schedule: Monday–Friday, 8:00 AM – 5:00 PM

Key Responsibilities

1. Digital Strategy & Content Planning

  • Lead the overall digital marketing strategy (social, SEO, paid, web, content themes).
  • Develop campaign concepts, content calendars, and trend-driven ideas.
  • Create strong creative briefs for content creators and student contributors.
  • Ensure all content aligns with brand voice, visuals, and growth goals.

2. Social Media Strategy

  • Own strategy for Facebook, Instagram, TikTok, and other platforms.
  • Identify trending formats and viral opportunities.
  • Strategize community engagement and audience growth.
  • Audit and update all Daily Joe accounts for accuracy and consistency.

3. SEO & Website Optimization

  • Improve website visibility through keyword research and SEO best practices.
  • Optimize page metadata, structure, and user experience.
  • Strengthen Google Business Profile performance for each branch.
  • Track search performance and implement improvements.

4. Paid Ads & Performance Marketing

  • Manage and optimize paid campaigns across:

  • Meta Ads

  • TikTok Ads
  • Google Ads
  • Conduct A/B testing, audience targeting, and creative strategy.
  • Recommend budget allocations and scale winning campaigns.

5. Reporting, Analysis & Growth

  • Provide weekly and monthly analytics reports.
  • Track KPIs (engagement, reach, conversion, retention).
  • Identify top-performing content and refine strategy accordingly.

Evaluate SEO performance, CPA, ROAS, CAC, and digital growth metrics

Qualifications:

  • 2–3 years of hands-on experience in digital marketing strategy.
  • Strong background in social media strategy, SEO, and paid ads.
  • Proven ability to grow accounts and improve campaign performance.
  • Familiarity with food, retail, lifestyle, or Gen Z-oriented brands is a plus.
  • Highly analytical, trend-aware, and strong in content ideation.
  • Able to create clear briefs and manage content creators effectively.
  • Comfortable working with cross-functional teams.

Nice to Have

  • Experience managing youth-oriented or student-driven campaigns.
  • Basic understanding of UX or website journey improvements.
  • Knowledge of email marketing, CRM, or loyalty funnels.
  • Experience coordinating with agencies or freelancers.


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