Digital Marketing Strategist
3 hours ago
Digital Marketing Strategist
Strategy-Focused (No Content Production)
Work Setup: On-site / In-Office, open to remote set-up
Office Location: Daily Joe Office, Naga City, Camarines Sur
Schedule: Monday–Friday, 8:00 AM – 5:00 PM
Key Responsibilities
1. Digital Strategy & Content Planning
- Lead the overall digital marketing strategy (social, SEO, paid, web, content themes).
- Develop campaign concepts, content calendars, and trend-driven ideas.
- Create strong creative briefs for content creators and student contributors.
- Ensure all content aligns with brand voice, visuals, and growth goals.
2. Social Media Strategy
- Own strategy for Facebook, Instagram, TikTok, and other platforms.
- Identify trending formats and viral opportunities.
- Strategize community engagement and audience growth.
- Audit and update all Daily Joe accounts for accuracy and consistency.
3. SEO & Website Optimization
- Improve website visibility through keyword research and SEO best practices.
- Optimize page metadata, structure, and user experience.
- Strengthen Google Business Profile performance for each branch.
- Track search performance and implement improvements.
4. Paid Ads & Performance Marketing
Manage and optimize paid campaigns across:
Meta Ads
- TikTok Ads
- Google Ads
- Conduct A/B testing, audience targeting, and creative strategy.
- Recommend budget allocations and scale winning campaigns.
5. Reporting, Analysis & Growth
- Provide weekly and monthly analytics reports.
- Track KPIs (engagement, reach, conversion, retention).
- Identify top-performing content and refine strategy accordingly.
Evaluate SEO performance, CPA, ROAS, CAC, and digital growth metrics
Qualifications:
- 2–3 years of hands-on experience in digital marketing strategy.
- Strong background in social media strategy, SEO, and paid ads.
- Proven ability to grow accounts and improve campaign performance.
- Familiarity with food, retail, lifestyle, or Gen Z-oriented brands is a plus.
- Highly analytical, trend-aware, and strong in content ideation.
- Able to create clear briefs and manage content creators effectively.
- Comfortable working with cross-functional teams.
Nice to Have
- Experience managing youth-oriented or student-driven campaigns.
- Basic understanding of UX or website journey improvements.
- Knowledge of email marketing, CRM, or loyalty funnels.
- Experience coordinating with agencies or freelancers.
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