Content Marketing Executive

22 hours ago

Makati City, National Capital Region, Philippines Robert Walters Full time $60,000 - $80,000 per year
Are you Robert Walters?

Robert Walters is the world's most trusted talent solutions business. Across the globe, we deliver recruitment, recruitment process outsourcing and advisory services for businesses of all shapes and sizes, opening doors for people with diverse skills, ambitions, and backgrounds.

We help organisations find the skills and solutions to reach their goals and assist talented professionals to power their unique potential.

We offer our people incredible career opportunities as well as an inclusive culture and flexible working.

About The Role

Email Campaign Management
  • Lead the planning, execution, and continuous optimisation of email marketing campaigns tailored to audiences across Australia and New Zealand.
  • Own the delivery of localised email campaigns, including journey mapping and audience segmentation to ensure relevance and engagement.
  • Proactively manage and maintain clean, accurate, and well-segmented email databases, in line with data privacy best practices.
  • Collaborate closely with local stakeholders and global marketing teams to align campaign objectives with wider business priorities, ensuring messaging consistency across regions.
  • Use A/B testing methodologies to trial different layouts, subject lines, content approaches, and calls-to-action (CTAs) to continually improve performance.
  • Analyse campaign data and report on key metrics such as open rates, click-through rates, and conversions, using insights to inform future activity.

Lead Generation & Content Support
  • Work closely with the wider marketing team to brainstorm, plan, and create compelling content that attracts and converts both client and candidate audiences.
  • Ensure all copy is search engine optimised (SEO), making use of keyword research provided by the global team.
  • Regularly review and update existing blog content to improve performance while also developing new blog pieces in line with current trends and search intent.

TikTok and Social Media Content Support
  • Contribute fresh, platform-appropriate ideas for TikTok, Instagram and Facebook content that supports brand awareness and drives traffic and lead generation opportunities.
  • Assist in filming video content within the office, helping capture campaign-aligned creative that is suitable to our social platforms.

International Career Management (ICM) Support
  • Support the International Career Management team with global marketing campaigns aimed at attracting overseas candidates to work in Australia and New Zealand.
  • Help coordinate and implement cross-channel activity, including email marketing, paid digital media, and organic social campaigns.
  • Monitor campaign performance and share insights to improve effectiveness and targeting.

Jira Workload Management
  • Support the Marketing Administrator with the coordination and prioritisation of Jira requests across the ANZ region.
  • Help complete the tasks sent through from consultants i.e. design briefs, market updates etc.
  • Help ensure service level agreements (SLAs) are met by managing workflows, responding to queries, and escalating issues where needed.
  • Encourage the use of Jira as a central tool for visibility and collaboration across projects and day-to-day requests.

Who You Are
  • 3-5 years' experience executing marketing plans.
  • A self-starter, with a genuine like for working both autonomously and as part of a team.
  • A positive willingness to be hands on.
  • Proficient copywriting skills and strong attention to detail, aligned to the Robert Walters brand guidelines.
  • Excellent oral and written communication skills.
  • High level of organisational skills.
  • Proven stakeholder management and the ability to build relationships.
  • True consultative nature.
  • Working alongside 1 team member but have the ability to work away from the rest of the marketing team who are based in different offices around Australia and New Zealand.

Experience
  • Tertiary qualifications or equivalent in marketing and/or communications
  • Previous experience in a multi-faceted business
  • Email marketing campaign management experience
  • SEO content optimisation

Benefits
  • Private medical insurance
  • A fantastic training and development programme
  • Volunteer time off
  • The opportunity to partake / qualify for our Global incentive weekend
  • Employee wellbeing through various programmes
  • You'll have plenty of opportunities to progress your career, both in your country and other locations around the world. That's the benefit of working for a large global organisation. One that is at the forefront of recruitment innovation, and a specialist in RPO and MSP

"As a Disability Confident Employer, Robert Walters is committed to offering a fully inclusive and accessible recruitment process to all candidates. If you require any accommodations or adjustments as a result of a disability, impairment or health condition, please do not hesitate to let me know."

Robert Walters - Global Talent Solutions

Apply now.

This role is posted by Resource Solutions Global Service Centre (Philippines) Inc.

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