Senior Content Marketing Strategist

Job Summary

RENPHO US is looking for a strategic, data-driven, and experienced Senior Content Marketing Strategist to support and execute SEO strategies in alignment with the content and brand objectives. You will play a key role in optimizing RENPHO's online presence, increasing search visibility, and driving organic traffic growth through technical, on-page, and off-page SEO initiatives.

This position is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about health, wellness, and performance marketing.

Key Responsibilities

Strategy & Execution

• Support the Content Manager in developing and executing SEO strategies aligned with Renpho's global goals.
• Conduct in-depth keyword research and competitor analysis to guide SEO priorities.
• Identify new SEO growth opportunities and propose actionable tactics.

On‑Page Optimization

• Optimize website and product content for search visibility and keyword relevance.
• Provide SEO guidelines for blog and landing pages, including metadata, headers, keyword usage, and internal linking.
• Collaborate with the content and product teams to ensure optimized publication.

Technical SEO

• Conduct regular technical audits (e.g., crawlability, indexing, site speed).
• Identify issues and work with developers to implement solutions.
• Maintain and optimize XML sitemaps, , and structured data/schema markup.

Off‑Page SEO

• Assist in planning and executing white-hat link-building strategies.
• Monitor backlinks and recommend disavows when necessary.
• Conduct competitor backlink analysis to discover new outreach opportunities.

Reporting & Analysis

• Track and report SEO KPIs using GA4, Google Search Console, Ahrefs, and SEMrush.
• Provide insights and recommendations based on traffic trends, keyword movements, and content performance.
• Deliver regular updates to the Content Manager on SEO health and progress.

Cross-functional Collaboration

• Work closely with the Content Manager and other stakeholders to ensure SEO is embedded across projects.
• Collaborate with web developers, content creators, and design teams to ensure best practices are implemented.
• Keep the team updated on algorithm changes and industry developments.

Qualifications:

• Minimum of 3-5 years experience in SEO, digital marketing, or a related role.
• Strong knowledge of on-page, off-page, and technical SEO strategies.
• Proficiency with SEO tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, etc.
• Comfortable working with CMS platforms (e.g., WordPress, Shopify).
• Working knowledge of HTML, CSS, and JavaScript as it relates to SEO.
• Excellent analytical, organizational, and problem-solving skills.
• Clear and effective communication skills (written and verbal).
• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Prior experience working in an international company is required, and familiarity with planning and executing SEO strategies across global markets is highly preferred.

Nice-to-Have

• SEO experience in an e-commerce environment.
• Familiarity with optimizing content for US-based audiences.
• Background in managing SEO for multilingual or international sites.
• Experience with Google Business Profile and local SEO tactics.

Job Type: Full-time

Pay: Php30, Php50,000.00 per month

Benefits:

• Company Christmas gift
• Company events
• Flexible schedule
• Opportunities for promotion
• Promotion to permanent employee
• Staff meals provided

Ability to commute/relocate:

• Makati: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 3 years (Required)

Location:

• Makati (Preferred)

Willingness to travel:

• 100% (Preferred)

Work Location: In person