Content Marketing Specialist

3 weeks ago

Makati City, National Capital Region, Philippines Lamudi Full time
About the role

We're looking for a creative and data-driven Content Marketing Specialist to develop and execute content strategies that drive brand awareness, engagement, and lead generation. You will be responsible for creating and distributing high-quality, relevant, and compelling content across various formats and channels, ensuring alignment with our brand voice and marketing objectives.

Key Responsibilities
  • A. Content Strategy & Planning — Collaborate with the marketing team to plan and execute content calendars aligned with campaign goals and brand priorities.
  • Research the product and audience to make sure content is accurate and relevant for the target audience.
  • B. Content Creation & Management — Write, edit, and optimize content for multiple formats: articles, social media posts, videos, email campaigns, and website copy.
  • Repurpose content for different channels to maximize reach and engagement.
  • Work with designers, videographers, to produce high-quality visual and multimedia content.
  • C. Reporting — Monitor and analyze content performance for each distribution channel.
  • Develop and run A/B tests to optimize content effectiveness.
  • Prepare and share regular performance reports with stakeholders.
Minimum Qualifications
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • 1–3 years of experience in content marketing, digital marketing, or a related role.
  • Strong writing and editing skills for various formats (articles, social media, email, video scripts, etc.).
  • Understanding of content strategy and ability to align content with brand and campaign goals.
  • Experience with content management systems (CMS) and tools for publishing and optimizing content.
  • Basic knowledge of SEO principles and how to apply them to written and digital content.
  • Familiarity with social media platforms and content distribution strategies.

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