Tracking & Data Analytics Specialist

Reading Room is a full-service digital agency that combines strategy, creativity, and technology to deliver meaningful digital experiences. Our Marketing & Communications (MarComms) team drives awareness, growth, and engagement for our clients

We're looking for a senior Tracking & Data Analytics Specialist to join our dynamic marketing and communications team and take ownership of how we capture, interpret, and act on marketing and digital performance data.

As our Tracking & Data Analytics Specialist, you'll be the go-to expert in Reading Room for ensuring our client channel development and marketing campaigns are powered by accurate, insightful data. You'll manage the setup and maintenance of analytics and tracking systems, build dashboards that surface meaningful insights, and support optimisation through data-driven recommendations.

This role blends technical capability with analytical thinking and communication skills - perfect for someone who loves solving data puzzles and translating numbers into actionable stories.

Role Responsibilities

Tracking & Data Setup

• Implement and manage digital tracking across data analytic tools, including client websites, campaigns, and internal properties.
• Configure and maintain tools such as Google Tag Manager, GA4, Looker Studio, Meta Pixel, and LinkedIn Insight Tag for our clients
• Implement tagging requirements in GTM, using dataLayers, JavaScript and API integrations where needed
• Use event tracking, segmentation and audiences to create detailed customer journey analyses and determine actionable insights
• Support campaign teams in ensuring tracking consistency across paid, earned, and owned channels.
• Troubleshoot data flow issues and ensure integrity of analytics reporting.

Dashboarding & Reporting

• Work within the Research and Strategy team to determine KPI frameworks and implement tracking to monitor success
• Build and maintain interactive dashboards (e.g., Looker Studio) for campaign and business performance tracking.
• Develop and maintain standardised reporting frameworks for BAU activity and campaign performance.
• Create accessible visualisations and summaries that clearly communicate performance and recommendations to non-technical audiences.

Analysis & Insights

• Analyse digital and marketing data to identify trends, performance issues, and opportunities for optimisation.
• Provide actionable recommendations for improving campaign performance, website UX, and conversion efficiency.
• Support A/B testing initiatives and measure impact against key KPIs.
• Collaborate with marketing, strategy, design, CRO and client teams to shape data-driven decisions and inform strategies.

Optimisation & Best Practice

• Maintain a strong understanding of analytics and privacy standards (GA4, consent management, attribution modelling).
• Implement the appropriate type of attribution modelling for a client's multi-channel needs and analyse results to inform marketing decisions
• Stay up-to-date with emerging tools and industry best practices in data analytics and martech.
• Support the upskilling of colleagues in using and interpreting data effectively.
• Act as problem solver when discrepancies arise in data, across platforms and tracking for clients, and act as a 'source of truth'.

QUALIFICATIONS

• Expert knowledge of data handing and its collection using GTM, including JavaScript and data layers
• Advanced GA4 knowledge
• Advanced Google Tag Manager knowledge
• Expert analytical and problem-solving skills
• Outstanding communication and collaboration skills
• Experience creating and interpreting attribution models
• Ability to work independently, with a keen eye for detail
• Strong understanding of campaign tracking, UTM management and data validation
• Proficiency with data analysis tools (including Excel)
• Ability to communicate technical insights to non-technical audiences
• Experience in web and marketing analytics with a focus on Google Suite
• Experience troubleshooting tracking and data discrepancies, and implementing solutions independently
• Experience in analysing web and marketing data and providing insights to improve marketing and web performance
• Experience working with API integrations
• Experience using Google Looker Studio and Supermetrics
• Experience working with clients and communicating their data back to them
• Familiarity with marketing platforms (Google, Bing, LinkedIn, TikTok, Facebook, Instagram, X, etc.)
• Experience setting KPIs and outlining tracking journeys that communicate performance to clients
• Experience planning and implementing tracking and data insights for eCommerce
• Strategic and commercially minded, with the ability to connect marketing activity to business growth outcomes.
• Confident and credible communicator who can influence at all levels, both internally and externally.
• Creative, curious, and data-driven, and able to balance innovative thinking with analytical rigour.
• Highly organised and accountable, with a strong sense of ownership and delivery excellence.
• Adaptable and proactive in embracing new marketing technologies, channels, and approaches.
• Passionate about brand storytelling, digital innovation, and building long-term client relationships.

DESIRABLE QUALIFICATIONS

• Degree (or equivalent experience) in Marketing, Communications, Business, Data Analytics or a related discipline.
• Professional marketing accreditation (e.g., CIM, IDM) or recognised digital marketing certifications (e.g., Google, HubSpot, LinkedIn, Meta).
• Experience with Google Big Query
• Familiarity with CRM and marketing data (such as Salesforce)
• Experience analysing website performance data and prescribing solutions to Design and Marketing teams for further testing through CRO
• Experience working in data science innovation such as applications of AI for a digital agency
• Inspiring leader who fosters collaboration, creativity, and professional development within their team.