Digital Branding

2 days ago

Manila, National Capital Region, Philippines Shopee Full time ₱120,000 - ₱180,000 per year

About The Team
Digital Branding & Social Media will play a pivotal role in elevating our branding campaigns and

our social media strategy and engagement. This role will play a key part in creating our digital strategy, lead the

development of social media campaigns, and drive brand affinity through storytelling, data-driven content strategies, and continuous performance optimization.

Job Description

  • Lead the planning, development, and execution of digital branding and social media campaigns that align with business and marketing goals.
  • Ensure consistent and compelling brand messaging across all digital touchpoints, while adapting the content to platform-specific needs.
  • Build and grow an active online community through timely content and meaningful engagement.
  • Collaborate with cross-functional teams to deliver unified and impactful campaign executions.
  • Use data and audience insights to continuously refine content strategy and improve performance.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field. A Master's degree is a plus.
  • 7–10+ years of experience in social media, digital marketing, or brand strategy
  • Proven track record of developing and executing successful large-scale digital campaigns.
  • Minimum of 2–3 years of agency or multi-brand experience preferred.
  • Proven experience on multi-platform social strategies, brand storytelling, and audience engagement.
  • Skilled in data-driven content, social listening, and large-scale community growth.
  • Proficient in analytics tools to guide strategy and measure ROI.
  • Experience managing budgets, agencies, and cross-functional teams.
  • Strong communicator with proven ability to influence senior leaders and cross-functional teams.
  • Strategic and creative thinker who turns insights into impactful content strategies.
  • Thrives in fast-paced, high-growth settings with a focus on innovation and measurable impact.

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