Brand Manager

1 week ago

Manila, National Capital Region, Philippines Advanced Outsourcing and Business Services Inc. Full time ₱104,000 - ₱130,878 per year

Key Responsibilities:

  • Own performance of assigned brands/cluster by developing and executing mid- to long-term strategic plans that deliver growth in market share, revenue, and profitability.
  • Lead full marketing lifecycle: product planning, pricing, promotions, lifecycle management, innovation, packaging, branding, and go-to-market execution.
  • Analyze market trends, consumer insights, competitor activity; use data to guide brand positioning, demand generation, and promotional strategies.
  • Manage brand budgets, monitor ROI, ensure cost-effective allocation of resources.
  • Collaborate cross-functionally with Sales, Trade Marketing, R&D, Supply Chain, and Creative/Media agencies for alignment and effective execution.
  • Ensure brand consistency in all communications, packaging, channels (ATL, BTL, digital, in-store).
  • Track and report on brand health KPIs (awareness, trial, loyalty, etc.), operating performance, and provide regular updates to senior management (e.g. COO, Head of Marketing).
  • Lead people & culture initiatives within the cluster: identify, develop, retain key talent; build team capability and motivation.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration/Management, Economics, or related field.
  • At least 6-8 years of solid marketing/brand experience, preferably within FMCG or similar fast-moving consumer product industries.
  • Minimum 3 years in a leadership or supervisory role.
  • Strong strategic thinking, analytical & financial acumen (P&L experience desirable).
  • Excellent communication and stakeholder management skills.
  • Proven ability to drive results through cross-functional teams.

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