trade marketing developer

1 week ago

Mandaluyong City, National Capital Region, Philippines Unilab, Inc. Full time

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Role Overview

  • Crafts retail environment strategy in line with the category/segment/brand's long to mid-term developmental plan as an input to strategic long range plan discussions with Marketing (Segment/Brand Heads).
  • Manages execution and regular review of Distribution Key Performance Indices (Sales, Reach, Availability, Presence, Promotions) agreed between the BU and S&CD.
  • Works with Marketing (Segment/Brand Heads), Demand and BU Finance in firming up the category/segment/brand's monthly and annual sales forecast during OB/ LE planning/ pre-Demand Reviews/ Demand Reviews.
  • Has End-to-end ownership of Category/Segment Trade Category-in-Channel (TCP), hinged on in-depth category analytics and understanding of the dynamics of the retail industry and encapsulates all BU go-to-market strategies to support achievement of BU Business and Distribution Objectives, from development, implementation up to evaluation.
  • Develops and drives category/segment-specific NPD go-to-market strategy per retail environment, and oversees NPD launch execution up to post-launch stage.
  • Is accountable in management, control and optimization of the retail environment or category/division/segment/brand's Menu of Services (MOS) and other trade-related expenses including Business Development Fund (BDF) and Display Rental (DRs) investments; Conducts profitability review for assigned retail environment/s.

Qualifications

  • Bachelor's Degree / 4-year Course graduate
  • Any 4-year course, having a business/management-related course is an advantage
  • At least 3-6 years of experience
  • Field or Trade Marketing-related experience
  • Currently based and/ or have work experience in Metro Manila

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.

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