Trade Marketing Officer
8 hours ago
1. Trade Marketing Strategy
- Assist in developing trade marketing plans aligned with overall marketing strategy.
- Identify key retail and distributor opportunities to drive sales.
- Monitor competitor activities and market trends to optimize trade initiatives.
2. Retail & Distributor Engagement
- Coordinate in-store promotions, product launches, and merchandising activities.
- Build and maintain strong relationships with retail partners and distributors.
- Provide training and support to sales teams and retail staff on product knowledge and promotions.
3. Campaign Execution
- Implement promotional campaigns, point-of-sale displays, and in-store activations.
- Ensure timely delivery of marketing materials and merchandising assets.
- Monitor and report campaign effectiveness and ROI.
4. Reporting & Analysis
- Track sales and promotion performance against targets.
- Prepare reports on trade marketing KPIs, in-store execution, and market feedback.
- Recommend improvements for future campaigns and initiatives.
Qualifications
- Education: Bachelor's degree in Marketing, Business, or related field.
- Experience: 2–4 years in trade marketing, preferably in FMCG.
Skills:
Knowledge of FMCG trade channels, merchandising, and retail execution.
- Strong analytical and communication skills.
- Ability to coordinate with sales, marketing, and distribution teams.
- Organized, detail-oriented, and results-driven.
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