Brand and Marketing Manager

6 days ago

Ayala Alabang, National Capital Region, Philippines Mama Lou's Group Full time ₱840,000 per year

Key Responsibilities:

  • Define and refine Mama Lou's brand identity, ensuring consistency across all channels and customer touchpoints.
  • Plan and execute seasonal, digital, and promotional campaigns to drive sales and brand engagement.
  • Oversee the creation of engaging content across platforms (Instagram, Facebook, TikTok, etc.), including coordination with content creators, designers, and photographers.
  • Lead CRM initiatives, promotions, and customer loyalty programs to retain and grow our customer base.
  • Monitor trends, customer feedback, and competitor activity to inform strategies and decision-making.
  • Identify and manage collaborations with influencers, communities, and brands aligned with Mama Lou's values.
  • Track KPIs, analyze campaign performance, and present actionable insights to management.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Minimum of 3–5 years of experience in brand or marketing roles, preferably in the food & beverage or hospitality industry.
  • Strong understanding of digital marketing tools, social media strategy, and customer experience.
  • Creative mindset with an eye for visual storytelling and brand voice.
  • Proven ability to manage multiple campaigns and deliver results under deadlines.
  • Passion for food, hospitality, and creating meaningful brand experiences.

Job Type: Full-time

Pay: From Php70,000.00 per month

Benefits:

  • Additional leave
  • Company events
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid training
  • Promotion to permanent employee
  • Staff meals provided

Ability to commute/relocate:

  • Muntinlupa: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • F&B, hospitality, or retail industry: 3 years (Required)
  • Brand and Marketing Manager: 3 years (Required)

Work Location: In person

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