Brand and Marketing Manager
6 days ago
Key Responsibilities:
- Define and refine Mama Lou's brand identity, ensuring consistency across all channels and customer touchpoints.
- Plan and execute seasonal, digital, and promotional campaigns to drive sales and brand engagement.
- Oversee the creation of engaging content across platforms (Instagram, Facebook, TikTok, etc.), including coordination with content creators, designers, and photographers.
- Lead CRM initiatives, promotions, and customer loyalty programs to retain and grow our customer base.
- Monitor trends, customer feedback, and competitor activity to inform strategies and decision-making.
- Identify and manage collaborations with influencers, communities, and brands aligned with Mama Lou's values.
- Track KPIs, analyze campaign performance, and present actionable insights to management.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Minimum of 3–5 years of experience in brand or marketing roles, preferably in the food & beverage or hospitality industry.
- Strong understanding of digital marketing tools, social media strategy, and customer experience.
- Creative mindset with an eye for visual storytelling and brand voice.
- Proven ability to manage multiple campaigns and deliver results under deadlines.
- Passion for food, hospitality, and creating meaningful brand experiences.
Job Type: Full-time
Pay: From Php70,000.00 per month
Benefits:
- Additional leave
- Company events
- Employee discount
- Flexible schedule
- Health insurance
- Paid training
- Promotion to permanent employee
- Staff meals provided
Ability to commute/relocate:
- Muntinlupa: Reliably commute or planning to relocate before starting work (Required)
Experience:
- F&B, hospitality, or retail industry: 3 years (Required)
- Brand and Marketing Manager: 3 years (Required)
Work Location: In person
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