Assistant Marketing Manager

2 weeks ago

Ermita, Philippines Paragon Corporate Communications Inc. – Caloocan City Full time ₱900,000 - ₱1,200,000 per year

Key Responsibilities

  • Strategic Planning: Develop and implement comprehensive marketing strategies for wines, spirits, and premium ham products.
  • Campaign Management: Design, manage, and evaluate the performance of marketing campaigns across various channels, including digital and experiential marketing.
  • Brand Development: Build and enhance brand recognition and equity for premium products by creating engaging brand propositions.
  • Market Analysis: Understand market trends, consumer behavior, and competitive dynamics within the food and beverage sector.
  • Digital Marketing: Oversee social media, email, and online advertising campaigns to drive awareness and customer acquisition.
  • Sales and Distribution Support: Collaborate with sales teams and distributors to support the product's journey from the producer to the consumer.
  • Budget Management: Effectively allocate and manage marketing budgets to maximize return on investment.
  • Reporting and Communication: Keep senior leadership informed about campaign progress, results, and key performance indicators (KPIs).

Key Skills & Knowledge

  • Commercial Acumen: A strong understanding of commercial strategy and how to drive sales through marketing initiatives.
  • Digital Marketing Skills: Proficiency in digital platforms, including social media, email marketing, and online advertising.
  • Project Management: Ability to manage complex projects from conception to completion.
  • Strategic Thinking: Develop long-term strategies that align with business goals.
  • Product Knowledge: Deep understanding of wine, spirit, and premium food categories, including trends and consumer preferences.
  • Communication & Collaboration: Effectively work with internal teams, external agencies, and distribution partners.

Work Setup: Full-time Onsite in Ermita, Manila

Job Types: Full-time, Permanent

Work Location: In person

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