Marketing Manager

Job Summary

The Marketing Manager oversees the full spectrum of marketing activities — brand strategy, product launches, digital campaigns, influencer programs, e-commerce optimization, and distributor support. This role ensures all marketing initiatives are aligned with brand standards, regulatory guidelines, and business goals. You will work cross-functionally with the Creative Director, Social Media Manager, Regulatory Team and Sales Team.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute annual and quarterly marketing plans for skincare, supplements, and professional-use products.
• Manage brand messaging, ensuring all materials comply with industry regulations (FDA, ASEAN, Amazon guidelines).
• Conduct competitor analysis, market trend review, and category insights for beauty and aesthetics.

2. Product Launch Management

• Lead and coordinate new product launches
• Create launch calendars, marketing kits, training materials, and campaign strategies.
• Work closely with Creative Director and production teams for visual assets and collaterals.

3. Digital Marketing & Social Media

• Oversee digital campaigns for Meta, TikTok, Google, Amazon, and e-commerce platforms.
• Approve content calendars and ensure all posts follow brand and aesthetic guidelines.
• Monitor analytics (reach, engagement, ROAS, conversions) and optimize performance.

4. Influencer, UGC & Doctor Partnerships

• Develop and manage influencer/UGC programs and doctor KOL collaborations.
• Handle content briefs, usage rights, seeding programs, and performance tracking.
• Oversee partnerships with dermatologists and aesthetic clinics for clinical content (before/after, procedure videos, product trials).

5. Distributor and International Marketing Support

• Provide marketing materials, product training decks, and localized assets to global distributors.
• Assist with country-specific campaigns and ensure consistent brand positioning across regions.

6. Creative & Brand Asset Coordination

• Work with Creative Director on photoshoots, videos, brochures, packaging, and campaign assets.
• Maintain brand consistency
• Manage asset organization in Brandfolder or similar tools.

7. E-Commerce & Marketplace Marketing

• Support Amazon listings, A+ content creation, sponsored ads, and storefront enhancements.
• Coordinate marketing for Shopee, Lazada, TikTok Shop, and other platforms.

8. Events & Trade Shows

• Lead marketing for trade show participation
• Plan workshops, influencer training sessions, distributor events, and launch events.

9. Reporting & Analysis

• Track monthly KPIs and prepare reports for senior management.
• Manage marketing budget, campaign ROI, and performance reviews.

10. Team Leadership & Management

• Lead, coach, and manage the marketing team
• Oversee daily workflow, approve output, assign tasks, and ensure timelines are met.
• Conduct weekly team meetings, performance reviews, and skill development sessions.
• Align the team toward shared KPIs and marketing targets.
• Maintain a collaborative, organized, and results-driven work environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of experience in beauty, skincare, aesthetics, pharmaceutical, or supplements industry (preferred).
• Strong background in digital marketing (Meta Ads, TikTok Ads, creator-led campaigns).
• Experience in product launch management and omni-channel marketing.
• Excellent communication, project management, and leadership skills.
• Strong analytical skills and knowledge of marketing tools (Meta Business Suite, TikTok Ads, Google Analytics, Amazon Seller tools).

What We Offer

• Competitive salary package
• Opportunity to work with a global beauty brand
• Professional growth and leadership development
• Creative and collaborative work environment
• Exposure to medical aesthetics, product development, and international markets

Job Types: Full-time, Permanent

Pay: Php70,000.00 per month

Benefits:

• Health insurance

Work Location: In person