Star Assistant
4 days ago
OVERALL JOB PURPOSE
The Star Assistant center on planning and managing curated events and activations of varying sizes, fit for different purposes to build a strong position the Brands. Has an innate understanding of high-touch customer service and experience; a model and champion of Modern Luxury.
KEY RESPONSIBILITIES
Events Management
Serve as Mercedes Benz lead on planning, logistics coordination, and implementation support for VIP events and other designated key events and activities; enforce key expectations and vision execution of MB principles.
Develop and manage all timelines, budgets, communication, and overall project management for events ranging from small in-house activities to large-scale productions.
Execute events from concept to completion including creative conceptualization, strategy, management, and oversight of every detail of the event management life cycle.
Scout vendor resources and possible partnerships that are tailor-fit and in line with Mercedes-Benz strategy, brand image & budget.
Track and measure the effectiveness of events against KPI's and ensure that all events contribute to overall sales and marketing objectives, and lead pre and post-event briefings, and reporting.
Establish standard processes related to the execution of in-person events with an eye on creating efficiencies and increasing the quality of event execution. Be on the lookout for evolving methods to innovate the customer experience.
Maintains significant fiscal responsibilities, including internal budget monitoring, submitting POs, bill paying, vendor cost negotiation, and projecting and reconciling event revenue.
Source and curate guests across sectors and industries for each event through Salesforce database network as well as external network additions.
Develop and maintain a preferred vendor resource listing for catering and other common event services.
Analyzing and reporting on the success of campaigns (revenue, pipeline, leads, etc.) and adjusting strategies as needed to ensure high ROI generation.
Work cross functionally to develop and plan best practice strategies and ensure project taskforces are clear on deliverables, timelines and roles and responsibilities.
Marketing Support
Assist in generating event leads by identifying potential prospects to do outreach to, and monitoring lead referral sources to capitalize on the most successful channels.
Build and maintain strong relationships with media, influencers, and stakeholders during events.
Ensure the brand identity and messaging are consistently applied across all brand-related activities.
Monitor and keep inventories of marketing collaterals, modules and materials, including distribution to Sales and other internal groups.
Comes up with a lot of new and unique ideas & is adaptable and flexible to changing business and needs. Easily makes connections among previously unrelated notions.
Develops an internal communication strategy that improves collaboration between teams, increases organizational effectiveness, builds engagement, and fosters a positive transparent culture.
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