Brand Activations Manager

2 weeks ago

Pasay, National Capital Region, Philippines Fly Ace Corporation Full time ₱400,000 - ₱800,000 per year

Duties and Responsibilities:

BRAND ACTIVATION

  • Planning - provides brand team with strategic activation ideas on brand's objective
  • Creates activation / project briefs aligned with brand objective which serve as blueprints that will guide third party agencies (TPA), suppliers and other FAC Departments in the implementation of activations.
  • Leads agency briefing, evaluation of agencies' presentations
  • Provides final recommendations based on agency pitches
  • Leads in cost and budget management (CE negotiation and finalization)
  • Process internal requirements
  • Recommends proposals on sponsorships and other promotional activities

Execution / Implementation

  • Provides directions and closely monitors TPAs to ensure activation details are executed flawlessly and on time (regular project meetings and pre-prod meeting)

Evaluation

  • Creates and reviews all post-activity reports (PAR) of all the on ground activities of all brands.
  • Facilitates post-martem activity meeting with TPAs to capture learnings and experiences during activation

People Management

Qualifications:

  • College Degree, preferable in business, marketing, advertising
  • 4+ years of experience in events management / brand activations with knowledge in Brand Strategy and execution
  • Preferably from Brand activation company serving FMCG companies or Brand Activation team of FMCG
  • Strong Communication and negotiation skills
  • Strong Problem solving skills
  • Exceptional organizational and planning skills with the ability to multi-task and prioritize, eye for detail
  • Preferably with experience in leading subordinates
  • Willing to work full onsite Monday -Friday in Pasay City.

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